At a Tuesday industry gathering, Yusuf Mehdi, Microsoft’s Consumer CMO, declared the newly upgraded Bing, fueled by AI technology, as the “future of search and browsing” that will rival Google. The improved Bing chatbot, introduced shortly after Microsoft invested $10 billion in OpenAI (the parent company of ChatGPT), will utilize the more advanced Prometheus model (neither entity is referring to it as the highly anticipated GPT-4), enhancing the accuracy of answers, providing quicker search outcomes, and considering the user’s location in query responses.