Category: Business and Strategy

Google Screwed The Pooch in Q4, and Now Everyone is Worried About 2023

Google’s Q4 results fell short in nearly all areas, marking the start of a challenging era for the internet giant. Despite YoY growth of 1% to $76.05B, revenue was below the projected $76.5B. Advertising revenue saw a decline, with YouTube ad revenue at $7.96B instead of the expected $8.25B, a YoY drop of nearly $700M in Google Search revenue, and over $800M YoY decrease in Google Network revenue.

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Is TikTok About To Get The Ban Hammer From the US Government?

Senator Michael Bennet, a Democrat from Colorado, has urged Apple and Google to delete TikTok from their app stores over security issues. The Senator, who sits on the Senate Intelligence Committee, sent a letter to the CEOs of Apple and Alphabet (Google’s parent company) stating that companies controlled by the Chinese Communist Party must not be allowed to accumulate data on Americans or control content consumed by nearly a third of the country’s population

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OTT Video Is The Next Great Marketing Tactic for Direct Response, and It’s Time To Start Paying Attention

As mentioned, OTT, or streaming TV, refers to any type of streaming media content delivered over the Internet. It includes subscription-based streaming services where consumers can access content on-demand without having to go through a traditional satellite or cable provider. Viewers can watch OTT content across a range of devices such as mobile phones, gaming consoles, and tablets

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3 Ways Marketers Can Use ChatGPT to Level Up

ChatGPT caused a buzz in December for its ease-of-use, uniqueness, and accuracy, attracting over one million users in just five days and continuing to gain popularity. However, the AI platform faces numerous challenges and limitations. One is the fear of AI, including ChatGPT, replacing a significant portion of the workforce, particularly for knowledgeable workers such as designers, copywriters, and programmers.

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TikTok To Allow Regulators Under The Hood of Their Algorithm in Unprecedented Move

In order to curry favor with regulators and perhaps get a leg up in the discussion around privacy and data, it seems TikTok may do the unthinkable – it may lift the veil on its recommendations algorithm. The Wall Street Journal reported Tuesday that, as part of the overhaul of its US business, TikTok has promised regulators some degree of oversight over its algorithm.

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