Facebook and Instagram parent Meta has been investing in artificial intelligence and machine learning to upgrade its ad technology, and not every marketer is happy.
In November, Facebook announced that breakdowns of conversion reports would become available again after the post-iOS 14 break. After a while, I began to see it in my custom ad reports, but it wasn’t available in my Ads Manager. Today, however, it finally arrived.
Apple has a strong grip on Generation Z in the US, as 34% of iPhone owners are from this group, nearly three times the 10% of Samsung. Additionally, Apple ranks in the top 20 favorite brands of Gen Z, while Samsung does not. Even with the slowing demand for smartphones, Apple’s overall market share grew from 35% to 50% last year, according to Counterpoint.
There’s no stopping the retail media juggernaut. At $45.05 billion in US spending in 2023, it’s already far ahead of connected TV (CTV) and closing in on traditional TV.
The Trade Desk, a programmatic advertising company, disclosed robust earnings this week, indicating that the sector recognizes the potential of its post-cookie solutions and streaming measurement partnerships to address challenges in audience targeting.
Microsoft’s new AI-powered Bing search engine has received positive feedback from 71% of testers, according to a blog post released by the company on Thursday. The search engine has also seen an increase in engagement with traditional search results as well as its new chat feature
Elon Musk made an announcement on Twitter last week stating that Twitter will begin compensating creators for ad revenues generated from ads that appear in the reply threads of their tweets. However, there is a catch. In order to qualify for this revenue-sharing program, creators must enroll in Twitter Blue Verified, which costs $8 per month
At a Tuesday industry gathering, Yusuf Mehdi, Microsoft’s Consumer CMO, declared the newly upgraded Bing, fueled by AI technology, as the “future of search and browsing” that will rival Google. The improved Bing chatbot, introduced shortly after Microsoft invested $10 billion in OpenAI (the parent company of ChatGPT), will utilize the more advanced Prometheus model (neither entity is referring to it as the highly anticipated GPT-4), enhancing the accuracy of answers, providing quicker search outcomes, and considering the user’s location in query responses.
According to Google’s search advocate, John Mueller, automatically generated content that is created by AI runs afoul of google’s guidelines on the topic, which, according to him, pretty much go back to the dawn of internet time. Mueller insists that Google’s position on auto-generated content has always been clear.
According to revised data from Standard Media Index’s US Ad Market Tracker, total ad spending in the US fell 12.1% in December 2022, marking the sixth consecutive month of decline. The revised index, which includes more granular digital data, also shows that previous month’s declines were less severe than originally reported.
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