Category: Social Advertising News

Gen Z’s Apple Fanboy Status Might Propel The Giant to Increased Ad Revenues

Apple has a strong grip on Generation Z in the US, as 34% of iPhone owners are from this group, nearly three times the 10% of Samsung. Additionally, Apple ranks in the top 20 favorite brands of Gen Z, while Samsung does not. Even with the slowing demand for smartphones, Apple’s overall market share grew from 35% to 50% last year, according to Counterpoint.

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Trade Desk Is Looking Good, Earnings Report

The Trade Desk, a programmatic advertising company, disclosed robust earnings this week, indicating that the sector recognizes the potential of its post-cookie solutions and streaming measurement partnerships to address challenges in audience targeting.

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The AI Search Shakeup Has Officially Begun

Microsoft’s new AI-powered Bing search engine has received positive feedback from 71% of testers, according to a blog post released by the company on Thursday. The search engine has also seen an increase in engagement with traditional search results as well as its new chat feature

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Looks Like Twitter is Finally Going To Pay Content Creators

Elon Musk made an announcement on Twitter last week stating that Twitter will begin compensating creators for ad revenues generated from ads that appear in the reply threads of their tweets. However, there is a catch. In order to qualify for this revenue-sharing program, creators must enroll in Twitter Blue Verified, which costs $8 per month

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Microsoft and Google Jockey for Position In The Next Generation of Search

At a Tuesday industry gathering, Yusuf Mehdi, Microsoft’s Consumer CMO, declared the newly upgraded Bing, fueled by AI technology, as the “future of search and browsing” that will rival Google. The improved Bing chatbot, introduced shortly after Microsoft invested $10 billion in OpenAI (the parent company of ChatGPT), will utilize the more advanced Prometheus model (neither entity is referring to it as the highly anticipated GPT-4), enhancing the accuracy of answers, providing quicker search outcomes, and considering the user’s location in query responses.

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Ad Spend Declines for 6 Months Straight As of December

According to revised data from Standard Media Index’s US Ad Market Tracker, total ad spending in the US fell 12.1% in December 2022, marking the sixth consecutive month of decline. The revised index, which includes more granular digital data, also shows that previous month’s declines were less severe than originally reported.

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