Category: Copywriting Articles

Unveiling the Dark Art of Present Bias in Marketing

Today, we’re diving into the murky waters of the Present Bias. This is the stuff that marketers’ dreams are made of – a psychological phenomenon where people overvalue immediate rewards and pay less attention to long-term goals. Sounds crazy, right? But that’s human nature, and you, my friends, can tap into this to crank up your conversion rates.

Read More »

Self-Serving Bias: A Hidden Gem in Conversion Marketing You’re Missing Out On

So, what’s the Self-Serving Bias? It’s the tendency for us humans to credit our successes to our own abilities and efforts, but blame our failures on external factors. In short, we’re wired to protect our self-esteem. And guess what? This bias isn’t just fun psychology trivia; it’s a powerful tool you can leverage in your marketing strategy.

Read More »

Loss Aversion Bias: The Secret Sauce to Boost Your Conversions Like Never Before

Artificial General Intelligence (AGI) is a hypothetical concept that refers to an artificial intelligence system that can perform any intellectual task that a human can. Unlike narrow AI, which is designed to perform specific tasks, AGI would possess human-like intelligence and would be capable of reasoning, learning, and understanding the world in a way that mirrors human cognition.

Read More »

Agitate and Solve: The Power of the PWAT Copywriting Framework

The PWAT model stands for Problem, Why, Agitate, and Tease the solution. This framework, heavily used by our Copy Chief Lee Thompson, is designed to identify your audience’s pain points, explain why they exist, and then use that information to agitate the problem before teasing the solution.

Read More »

The 9 Psychological Motivators That Drive Conversion: Harnessing The Power of Persuasion

The art of persuasion is a powerful tool in the world of marketing. By tapping into the nine psychological motivators that drive conversion decisions, you can craft compelling campaigns that resonate with your target audience. In this blog post, we will explore these nine motivators and provide real-life examples of how they can be effectively used to boost conversions.

Read More »

Adapt Or Die: 3 Ways Copywriters Can Embrace the AI Revolution

It is common for us to dismiss or reject anything that we fear or do not comprehend easily by saying “f*ck off”. Initially, I was inclined to think that there was no way an AI could replace human writers and disregarded the hype surrounding it. Writing is more of an art form that relies on the human touch and authentic emotions. Additionally, AI tools depend on existing data and patterns.

Read More »

get maad weekly!