Today, we’re diving into the murky waters of the Present Bias. This is the stuff that marketers’ dreams are made of – a psychological phenomenon where people overvalue immediate rewards and pay less attention to long-term goals. Sounds crazy, right? But that’s human nature, and you, my friends, can tap into this to crank up your conversion rates.
So, what’s the Self-Serving Bias? It’s the tendency for us humans to credit our successes to our own abilities and efforts, but blame our failures on external factors. In short, we’re wired to protect our self-esteem. And guess what? This bias isn’t just fun psychology trivia; it’s a powerful tool you can leverage in your marketing strategy.
Artificial General Intelligence (AGI) is a hypothetical concept that refers to an artificial intelligence system that can perform any intellectual task that a human can. Unlike narrow AI, which is designed to perform specific tasks, AGI would possess human-like intelligence and would be capable of reasoning, learning, and understanding the world in a way that mirrors human cognition.
Here’s the deal: when it comes to making purchasing decisions, our emotions and cognitive biases play a significant role. As consumers, we like to think we’re rational beings who make logical choices, but the truth is, our brains are wired to make decisions based on emotions and subconscious cues.
As marketers, we all know that a great narrative can capture our attention and help us connect with a brand on a deeper level. But how do you create a story that really resonates with your target audience? Well, my friends, that’s what we’re going to explore in this post.
The PWAT model stands for Problem, Why, Agitate, and Tease the solution. This framework, heavily used by our Copy Chief Lee Thompson, is designed to identify your audience’s pain points, explain why they exist, and then use that information to agitate the problem before teasing the solution.
Hey there, media buying and copywriting savants! Today, we’re going to talk about three powerful copywriting frameworks that you can use to create high-converting copy. Let’s jump right in!
to craft irresistible CTAs, make sure to incorporate scarcity, social proof, loss aversion, personalization, and exclusivity. Remember, the more you understand your audience’s psychology, the better you’ll be at creating CTAs that convert like wildfire. Now go out there and start converting!
The art of persuasion is a powerful tool in the world of marketing. By tapping into the nine psychological motivators that drive conversion decisions, you can craft compelling campaigns that resonate with your target audience. In this blog post, we will explore these nine motivators and provide real-life examples of how they can be effectively used to boost conversions.
It is common for us to dismiss or reject anything that we fear or do not comprehend easily by saying “f*ck off”. Initially, I was inclined to think that there was no way an AI could replace human writers and disregarded the hype surrounding it. Writing is more of an art form that relies on the human touch and authentic emotions. Additionally, AI tools depend on existing data and patterns.
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DISCLAIMER: The sales figures stated on this landing page are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter). The average person who buys “how to” information gets little to no results. We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action.
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