According to industry analyst’s estimates, both YouTube and TikTok captured an average of 46 minutes of attention from adult users in the United States each day in 2022. Netflix had the highest amount of daily engagement at 60 minutes. While TikTok’s daily engagement is expected to increase to 48 minutes by 2024, it is unlikely to surpass Netflix
Companies will need to decide whether and how to establish a universal browser-accessible system that allows users to block the sale or use of their data for targeted advertising.
These opt-out signals prevent consumers from having to visit each website they engage with in order to stop the sale and sharing of their data, and California and Colorado regulators require businesses to abide by them.
However, marketers have expressed doubts about the viability of that strategy.
According to an Oarex analysis, digital media revenues significantly decreased in the third quarter, causing concern for companies like Google and Meta. However, one type of digital media company saw an increase in revenues during this time period: advertising measurement companies.
Google recently unmasked it’s plans for advertisers and tracking going forward. The tech and ads giant reiterated that it still plans to phase out cookies on Chrome by the end of 2024 and provided updates on the development of its post-cookie “Privacy Sandbox” solutions.
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