Category: Data, Tracking, and Analytics

A Slew of New Privacy Regulations Both State and Federal Are Just Around the Corner

Companies will need to decide whether and how to establish a universal browser-accessible system that allows users to block the sale or use of their data for targeted advertising.
These opt-out signals prevent consumers from having to visit each website they engage with in order to stop the sale and sharing of their data, and California and Colorado regulators require businesses to abide by them.
However, marketers have expressed doubts about the viability of that strategy.

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