TikTok Pulls Even With YouTube on Share of Eyeballs, but Won’t Catch Netflix Anytime Soon
According to industry analyst’s estimates, both YouTube and TikTok captured an average of 46 minutes of attention from adult users in the United States each day in 2022. Netflix had the highest amount of daily engagement at 60 minutes. While TikTok’s daily engagement is expected to increase to 48 minutes by 2024, it is unlikely to surpass Netflix