Category: Media Buying Articles

Google Screwed The Pooch in Q4, and Now Everyone is Worried About 2023

Google’s Q4 results fell short in nearly all areas, marking the start of a challenging era for the internet giant. Despite YoY growth of 1% to $76.05B, revenue was below the projected $76.5B. Advertising revenue saw a decline, with YouTube ad revenue at $7.96B instead of the expected $8.25B, a YoY drop of nearly $700M in Google Search revenue, and over $800M YoY decrease in Google Network revenue.

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Is TikTok About To Get The Ban Hammer From the US Government?

Senator Michael Bennet, a Democrat from Colorado, has urged Apple and Google to delete TikTok from their app stores over security issues. The Senator, who sits on the Senate Intelligence Committee, sent a letter to the CEOs of Apple and Alphabet (Google’s parent company) stating that companies controlled by the Chinese Communist Party must not be allowed to accumulate data on Americans or control content consumed by nearly a third of the country’s population

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OTT Video Is The Next Great Marketing Tactic for Direct Response, and It’s Time To Start Paying Attention

As mentioned, OTT, or streaming TV, refers to any type of streaming media content delivered over the Internet. It includes subscription-based streaming services where consumers can access content on-demand without having to go through a traditional satellite or cable provider. Viewers can watch OTT content across a range of devices such as mobile phones, gaming consoles, and tablets

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3 Ways Marketers Can Use ChatGPT to Level Up

ChatGPT caused a buzz in December for its ease-of-use, uniqueness, and accuracy, attracting over one million users in just five days and continuing to gain popularity. However, the AI platform faces numerous challenges and limitations. One is the fear of AI, including ChatGPT, replacing a significant portion of the workforce, particularly for knowledgeable workers such as designers, copywriters, and programmers.

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Ad Spend Declines for 6 Months Straight As of December

According to revised data from Standard Media Index’s US Ad Market Tracker, total ad spending in the US fell 12.1% in December 2022, marking the sixth consecutive month of decline. The revised index, which includes more granular digital data, also shows that previous month’s declines were less severe than originally reported.

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TikTok Continues to Add Functionality, Win Market Share

TikTok has obtained a license from IMDb to allow its users to include information about movies and TV shows in their videos and provide links to these titles through an in-app interface. Initially, this feature will be available to viewers in the US and UK.

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A Slew of New Privacy Regulations Both State and Federal Are Just Around the Corner

Companies will need to decide whether and how to establish a universal browser-accessible system that allows users to block the sale or use of their data for targeted advertising.
These opt-out signals prevent consumers from having to visit each website they engage with in order to stop the sale and sharing of their data, and California and Colorado regulators require businesses to abide by them.
However, marketers have expressed doubts about the viability of that strategy.

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