Category: Media Buying Articles

Unveiling the Dark Art of Present Bias in Marketing

Today, we’re diving into the murky waters of the Present Bias. This is the stuff that marketers’ dreams are made of – a psychological phenomenon where people overvalue immediate rewards and pay less attention to long-term goals. Sounds crazy, right? But that’s human nature, and you, my friends, can tap into this to crank up your conversion rates.

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The Social Media Showdown: Meta vs TikTok

Alright, my friends, time to buckle up! We’ve got a clash of the titans happening in the social media sphere. Meta and TikTok are duking it out at the IAB NewFronts, all eyes on the prize – those delicious ad dollars.

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Loss Aversion Bias: The Secret Sauce to Boost Your Conversions Like Never Before

Artificial General Intelligence (AGI) is a hypothetical concept that refers to an artificial intelligence system that can perform any intellectual task that a human can. Unlike narrow AI, which is designed to perform specific tasks, AGI would possess human-like intelligence and would be capable of reasoning, learning, and understanding the world in a way that mirrors human cognition.

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A Straightforward Look at Machine Learning for Media Buyers

Teaching computers to learn from data and develop over time is at the heart of machine learning. Since the 1950s, it has been around and developed into a strong tool for several businesses, including marketing and advertising. Let’s now examine how it is utilized in media buying nowadays.

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