Day: March 14, 2023

New IAB Proposal on Ad Video Categorization Making Waves

The proposal put forth by the Interactive Advertising Bureau (IAB) has sparked controversy as it suggests a new classification for instream video ads, which could have significant implications for buyers and sellers. Instream ads, which are commonly found before, during, or after digital video content, would be split into two new categories: primary instream and accompanying instream.

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