Day: May 11, 2023

Self-Serving Bias: A Hidden Gem in Conversion Marketing You’re Missing Out On

So, what’s the Self-Serving Bias? It’s the tendency for us humans to credit our successes to our own abilities and efforts, but blame our failures on external factors. In short, we’re wired to protect our self-esteem. And guess what? This bias isn’t just fun psychology trivia; it’s a powerful tool you can leverage in your marketing strategy.

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