Day: February 1, 2023

OTT Video Is The Next Great Marketing Tactic for Direct Response, and It’s Time To Start Paying Attention

As mentioned, OTT, or streaming TV, refers to any type of streaming media content delivered over the Internet. It includes subscription-based streaming services where consumers can access content on-demand without having to go through a traditional satellite or cable provider. Viewers can watch OTT content across a range of devices such as mobile phones, gaming consoles, and tablets

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