What if I told you that you could have a captive, television audience for your product or service, but that you could do it in a highly targeted, programmatic way with very little wasted adspend?  That’s the future that is promised to us by OTT. 

OTT (which stands for ‘over the top’), is a term for streamed TV. It encompasses all Internet-delivered media content. It encompasses subscription-based streaming services that allow users to access on-demand content without relying on satellite/cable providers. Consumers can watch OTT on a variety of devices such as mobiles, gaming consoles, and tablets, but the largest viewing audience is on Connected TVs.

Cancelling traditional TV subscriptions (cord-cutting) has led to a rise in consumers streaming video through connected TVs. With over 31.2 million households expected to cut the cord by 2020, this number is estimated to rise to 46.6 million by 2024. Brands have a huge opportunity to utilize streaming TV advertising in their media strategies.

It’s obvious to anyone who’s paying attention that this is going to be how television media is consumed in the future.  The trends are undenyable.  As boomers begin to, uhm, leave us… this trend will only intesify.

This represents a significant opportunity to advertisers who are paying attention. Subscription OTT video is chasing linear TV in terms of time spent in the US. We estimate adults still spend significantly more time per day watching TV, but that figure is decreasing and will fall below 3 hours this year. Meanwhile, for subscription OTT video, time spent will surpass an hour and a half per day. But ad spend on these platforms is not proportional to time spent.

Why is spending on subscription OTT ads lagging? Despite a growing number of viewers for streaming, the necessary ad infrastructure has yet to catch up. You’ve probably heard how bad the ads UX is on some of these platforms, but I think back to the early days of facebook ads and just laugh.  I’ve seen this before. However, this is likely to change as ad-supported streaming becomes more widespread. The competition for ad dollars among streaming companies is expected to intensify, with ad funds that were once tied to platforms like Hulu, Roku, and YouTube flowing towards other streamers.

Whomever decides to become an expert at this medium now is likely going to win major market share in the years to come.  Something to think about. 

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117 Responses

  1. Your article gave me a lot of inspiration, I hope you can explain your point of view in more detail, because I have some doubts, thank you.

  2. Pingback: sell drugs
  3. Pingback: ไก่ตัน
  4. Pingback: John Lobb
  5. Pingback: dark168
  6. When someone writes an article he/she maintains the plan of auser in his/her brain that how a user can know it.So that’s why this paragraph is outstdanding. Thanks!

  7. An interesting discussion is worth comment. I do believe that you ought to publish more on this issue, it may not be a taboo subject but typically people do not talk about these topics. To the next! All the best!!

  8. Very nice article and right to the point. I am not sure if this is in fact the best place to ask but do you guys have any ideea where to get some professional writers? Thx 🙂

  9. With havin so much content and articles do you ever run into any problems of plagorism or copyright violation? My site has a lot of unique content I’ve either authored myself or outsourced but it looks like a lot of it is popping it up all over the internet without my agreement. Do you know any techniques to help prevent content from being ripped off? I’d really appreciate it.

  10. This is the fitting blog for anybody who needs to search out out about this topic. You notice so much its nearly onerous to argue with you (not that I really would need…HaHa). You undoubtedly put a brand new spin on a subject thats been written about for years. Nice stuff, just nice!

  11. Terrific paintings! This is the kind of info that are supposed to be shared around the internet. Shame on Google for no longer positioning this publish upper! Come on over and visit my web site . Thank you =)

  12. Heya i’m for the primary time here. I came across this board and I find It really useful & it helped me out a lot. I hope to present something back and aid others such as you aided me.

  13. Hello, I think your website might be having browser compatibility issues. When I look at your blog in Chrome, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, wonderful blog!

  14. Together with every thing that appears to be building within this specific subject matter, many of your viewpoints happen to be relatively stimulating. On the other hand, I am sorry, but I can not give credence to your whole idea, all be it stimulating none the less. It looks to everyone that your comments are generally not completely validated and in actuality you are yourself not completely certain of your assertion. In any event I did take pleasure in reading through it.

  15. My husband and i felt very thrilled that Louis could deal with his investigations while using the precious recommendations he made out of your web pages. It is now and again perplexing to simply happen to be handing out tips and tricks which usually most people might have been selling. So we acknowledge we have the writer to be grateful to because of that. The entire explanations you made, the straightforward blog menu, the relationships you can make it possible to create – it’s everything awesome, and it’s letting our son in addition to our family understand this subject is exciting, which is rather important. Thank you for the whole lot!

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  17. Thank you for the sensible critique. Me & my neighbor were just preparing to do a little research about this. We got a grab a book from our area library but I think I learned more clear from this post. I’m very glad to see such magnificent info being shared freely out there.

  18. I was curious if you ever considered changing the layout of your blog? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having 1 or 2 images. Maybe you could space it out better?

  19. An intriguing discussion is worth comment. There’s no doubt that that you need to publish more on this topic, it might not be a taboo subject but typically folks don’t talk about such topics. To the next! Many thanks!!

  20. Excellent post. I was checking continuously this blog and I am impressed!Very useful information particularly the last part 🙂I care for such info much. I was seeking this particular info for a very long time.Thank you and good luck.

  21. I do agree with all of the ideas you have presented in your post. They’re very convincing and will definitely work. Still, the posts are very short for beginners. Could you please extend them a bit from next time? Thanks for the post.

  22. Looking for expert guidance on protecting assets while qualifying for Medicaid? As experienced elder law attorneys near me, our team at Ohio Medicaid Lawyers provides specialized legal assistance with Medicaid planning, estate planning, and asset protection strategies. We help seniors understand medicaid eligibility income charts and navigate the complex 5-year lookback period. Visit our website for comprehensive information about Ohio medicaid income limits 2024 and schedule a consultation with a trusted elder care attorney who can safeguard your future.

  23. Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  24. Hi there! I just wanted to ask if you ever haveany problems with hackers? My last blog (wordpress) was hacked and I ended up losing many months of hardwork due to no back up. Do you have any methods to protect against hackers?

  25. This is a really good tip particularly to those new to the blogosphere. Brief but very precise informationÖ Thank you for sharing this one. A must read article!

  26. I blog often and I truly appreciate your content. This great article has truly peaked my interest. I will book mark your blog and keep checking for new information about once a week. I opted in for your RSS feed too.

  27. Very interesting topic , thanks for putting up. «I do not pretend to know where many ignorant men are sure-that is all that agnosticism means.» by Clarence Darrow.

  28. b52 – Cổng game bài đỉnh cao năm 2025, mang đến thế giới giải trí hấp dẫn với hàng loạt game bài hot, đồ họa đẹp mắt và trải nghiệm mượt mà, tải b52 để chơi vui mỗi ngày!

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