Day: February 27, 2023

Gen Z’s Apple Fanboy Status Might Propel The Giant to Increased Ad Revenues

Apple has a strong grip on Generation Z in the US, as 34% of iPhone owners are from this group, nearly three times the 10% of Samsung. Additionally, Apple ranks in the top 20 favorite brands of Gen Z, while Samsung does not. Even with the slowing demand for smartphones, Apple’s overall market share grew from 35% to 50% last year, according to Counterpoint.

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