Gen Z’s Apple Fanboy Status Might Propel The Giant to Increased Ad Revenues

Apple has a strong grip on Generation Z in the US, as 34% of iPhone owners are from this group, nearly three times the 10% of Samsung. Additionally, Apple ranks in the top 20 favorite brands of Gen Z, while Samsung does not. Even with the slowing demand for smartphones, Apple‘s overall market share grew from 35% to 50% last year, according to Counterpoint.

This is despite the average iPhone costing roughly three times that of an Android device. In contrast, older generations have an even split between Android and iOS. Gen Zers are spending up to six hours daily on their smartphones, and Apple‘s popularity is having an effect on their social circles.

Android and Apple phones are divided by the color of their messages – Android phones send messages in green, while Apple‘s iMessage system displays messages in blue. This small difference is creating social pressure for people to get an iPhone for themselves. Additionally, the iMessage system is connected to many Apple devices, such as MacBooks, Apple Watches, and AirPods, making it unlikely for users to switch to Android.

This ecosystem is creating a barrier that is hard for competitors to break through. According to research, 83% of Apple users below 25 in western Europe plan to keep using iPhones, while less than half of Android users of the same age plan to remain with Android. With Gen Z growing up, this will help Apple to expand their market position.

The fact that iMessage is exclusive to Apple products plays a huge role in the company‘s success. Not only does it keep users locked into their products, but it is also helping to boost the business. For example, according to Canalys, every 100 iPhones shipped result in 26 iPads, 17 Apple Watches, and 35 pairs of AirPods being sold. This number is significantly lower for Samsung, with only 11 tablets, six smartwatches, and six wireless earbud pairs being sold for every 100 smartphone shipments. Apple‘s increasing market share among Gen Z as well as their understanding of the demographic will help them build their advertising business.

This comes on the back of Apple’s much-bemoaned iOS14 move that cleared the way for Apple to play big with the owernship of data and further contributes to their positioning as a future advertising giant.  It remains to be seen how Apple will monetize this advantage, but don’t worry, it’s coming. 

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1,880 Responses

  7. I am currently writing a paper that is very related to your content. I read your article and I have some questions. I would like to ask you. Can you answer me? I’ll keep an eye out for your reply. 20bet

  40. We’re a group of volunteers and opening a new scheme in our community Your web site offered us with valuable info to work on You have done an impressive job and our entire community will be thankful to you

  47. I’m in high school and starting next year I will have to start looking at colleges. I know I want to find a college just for creative writing. I love writing stories of all sorts, and I know of a couple colleges that specialize in creative writing. But where would you recommend? Remember, I’m talking about creative writing, not journalism. Any suggestions?.

  48. As I look at the major courses for both it seems that I can take screen writing and film courses as my general major elective as a English major. When I choose a minor which can be creative writing or film studies, I’m having a hard time because I want to pursue a career as a screenwriter for film as a secondary job for myself, but wouldn’t Creative Writing help me with that?.

  50. In Firefox I normally use right-click > “Open in new tab” when browsing web pages. This can also be done when clicking on a bookmark. . . Is there any way to get Firefox to do this automatically (by default) when left-clicking a bookmark instead of having to do the right click?.

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