Day: March 8, 2023

Let’s Say TikTok Gets Banned. What Happens to Brand Budgets?

A TikTok ban bill was recently introduced, although it has not been passed into law. However, some states have already imposed bans on the use of the app on government phones or on Wi-Fi networks provided at certain state universities.

Assuming that a ban on TikTok is implemented in the US, it begs the question of where the advertising revenue would be directed.

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