The PWAT model stands for Problem, Why, Agitate, and Tease the solution. This framework, heavily used by our Copy Chief Lee Thompson, is designed to identify your audience’s pain points, explain why they exist, and then use that information to agitate the problem before teasing the solution.
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DISCLAIMER: The sales figures stated on this landing page are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter). The average person who buys “how to” information gets little to no results. We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action.
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