- Jonathan Greene
- April 25, 2023
- 2:11 pm
- 30 Comments
Hey there, fellow jedi copywriters (shout out to the Siths too, love those Dark Arts)! Today we’re going to talk about a powerful copywriting framework that’s near and dear to our hearts here at Hemon Media: the PWAT model.
The PWAT model, which admittedly sounds a little like a ‘Naughty by Nature’ song title, stands for Problem, Why, Agitate, and Tease the solution. This framework, heavily used by our Copy Chief Lee Thompson, is designed to identify your audience’s pain points, explain why they exist, and then use that information to agitate the problem before teasing the solution. By following this framework, you can create copy that truly resonates with your audience and motivates them to take action.
To demonstrate how this framework works, let’s create an example Facebook ad for a fictional product called “Paul’s Purple Widgets”. The problem we’re going to address is the high cost of purple widgets, despite the fact that they are cheap to produce.
Problem: Are you tired of paying top dollar for purple widgets?
Why: Despite the fact that purple widgets are cheap to make, manufacturers continue to charge exorbitant prices.
Agitate: It’s frustrating to know that you’re being taken advantage of, and it feels like there’s no solution in sight.
Tease: But what if there was a way to get the purple widgets you need without breaking the bank?
Solution: Introducing Paul’s Purple Price Matching Guarantee. At Paul’s Purple Widgets, we believe that everyone should have access to affordable purple widgets, which is why we offer a price matching guarantee. If you find purple widgets for a lower price elsewhere, we’ll match it – no questions asked. Now you can get the purple widgets you need without worrying about the cost.
As you can see, the PWAT model allows you to identify your audience’s pain points and use them to create copy that speaks directly to their needs. By explaining why the problem exists and agitating it, you can create a sense of urgency and motivate your audience to take action. Then, by teasing the solution, you can create interest and encourage your audience to learn more about what you have to offer.
But how can you apply the PWAT model to your own copywriting? Start by identifying your audience’s pain points and explaining why they exist. Then, use that information to create copy that agitates the problem and creates a sense of urgency. Finally, tease the solution and encourage your audience to take action.
In addition, it’s important to keep in mind that the PWAT model is just one of many powerful copywriting frameworks out there. Depending on your product or service, other frameworks like AIDA, PAS, and BAB may be more effective. So, be sure to experiment with different frameworks and find the one that works best for you.
The PWAT model is a powerful copywriting framework that can help you create compelling copy that connects with your target audience. By identifying your audience’s pain points and using them to create copy that agitates the problem before teasing the solution, you can create a sense of urgency and motivate your audience to take action.
Therefore, give it a try in your next marketing campaign and see how it can take your copywriting game to the next level. Keep in mind that while the PWAT model is effective, other frameworks like AIDA, PAS, and BAB may be more appropriate depending on your product or service. Hence, experiment with different frameworks and find the one that works best for you.
Jonathan Greene
Recent Posts
- Unveiling the Dark Art of Present Bias in Marketing
- The Unstoppable Surge of Digital Ad Spend: A Forecast You Can’t Ignore
- The Social Media Showdown: Meta vs TikTok
- Self-Serving Bias: A Hidden Gem in Conversion Marketing You’re Missing Out On
- Loss Aversion Bias: The Secret Sauce to Boost Your Conversions Like Never Before
30 Responses
745201
532554
http://withoutprescription.guru/# prescription drugs without doctor approval
https://indiapharm.guru/# online shopping pharmacy india
buying from online mexican pharmacy: mexican pharmaceuticals online – reputable mexican pharmacies online
Paxlovid buy online http://paxlovid.club/# paxlovid pharmacy
get generic clomid without dr prescription can i purchase cheap clomid – can i purchase cheap clomid without insurance
cheap clomid without prescription: how to buy cheap clomid price – can i order generic clomid no prescription
Someone actually help to make significantly articles I’d say This is the first time I frequented your website and up to now I’m impressed with the research you made to create this piece amazing Fantastic job.
Hey there You have done a fantastic job I will certainly digg it and personally recommend to my friends Im confident theyll be benefited from this site
sugar rush
Hi my family member I want to say that this post is awesome nice written and come with approximately all significant infos I would like to peer extra posts like this
Makasih infonya! Berita di sini selalu up to date dan relevan. Buat yang suka pendekin link, V.af recommended banget! Cek di V.af ya. Terima kasih lagi buat kontennya! ðð
The team always ensures that I understand my medication fully http://zithromaxpharm.online/# zithromax online
child porn sex
thats good great article…keep posting..
helloI really like your writing so a lot share we keep up a correspondence extra approximately your post on AOL I need an expert in this house to unravel my problem May be that is you Taking a look ahead to see you
What i do not realize is in fact how you are no longer actually much more wellfavored than you might be right now Youre very intelligent You recognize thus considerably in relation to this topic made me in my view believe it from numerous numerous angles Its like men and women are not fascinated until it is one thing to do with Lady gaga Your own stuffs excellent All the time handle it up
āļĢāļąāļāļāļģāđāļ§āđāļāđāļāļāđāļāļīāļāļāļāļŦāļĄāļēāļĒ āļāļđāļŦāļāļąāļāđāļāđāļāļĢāļĩ āđāļĢāļēāļāļĢāđāļāļĄāđāļŦāđāļāļĢāļīāļāļēāļĢāļĢāļąāļāļāļģāđāļ§āđāļāļāļāļąāļ āļāļĢāļāļ§āļāļāļĢāļāļāđāļāļāļĩāđāļāļĩāđāļāļĩāđāđāļāļĩāļĒāļ§āļāļāļāđāļāļāļĒāđāļāļļāļāļāļ§āļēāļĄāļāđāļāļāļāļēāļĢāļāļēāļāļāļļāļāļ āļēāļāđāļāļĢāļēāļāļēāļĒāđāļāļĄāđāļĒāļēāļ§āđāļāđāļēāļĒāļāļāđāļĄāđāļĄāļĩāļāļļāļāļāļīāļāđāļĄāđāļĄāļĩāļāļ§āļāđāļāļīāđāļĄāļĄāļĩāđāļŦāđāļāļĢāļīāļāļēāļĢāļāļļāļāļāļĢāļ°āđāļ āļāđāļāļĄāđāļāļīāļĄāļāļąāļāđāļāđāļāļāļĩāļŽāļēāļāļļāļāļāļāļĨāļāļēāļŠāļīāđāļāļāļēāļāļēāļĢāđāļēāļŠāļĨāđāļāļāļĒāļīāļāļāļĨāļēāđāļĨāļ°āļŦāļ§āļĒāđāļāļ·āđāļāļĄāļāđāļāļāļĢāļāļāđāļēāļĒāđāļāļĄāļāđāļ§āļĒāļĢāļ°āļāļAPIāļāļĢāđāļāļĄāļāļąāđāļāļāļāļāđāļāļāđāļ§āđāļāđāļāļāđLandingPage,MemberPageāđāļĨāļ°āļāļĩāđāļāļāđāđāļĨāđāļāđāļ āļēāļāđāļāļĢāđāļĄāļāļąāđāļāđāļāļĄVideoāļŠāļģāļŦāļĢāļąāļāđāļāļĢāđāļĄāļāļāļĢāđāļāļĄāļĢāļ°āļāļāļŦāļĨāļąāļāļāđāļēāļāļāļąāļāļāļĢāļīāļĒāļ°āļĢāļ§āļĄāļāļķāļāļĢāļ°āļāļāļāļēāļ-āļāļāļāļāļąāļāđāļāļĄāļąāļāļīāļĢāļ§āļāđāļĢāđāļ§āļāļĢāļīāļāļēāļĢāļĢāļąāļāļāļģāđāļ§āđāļāļāļāļąāļāļāļĩāđāļĄāļĩāđāļŦāđāļāļļāļāļĄāļēāļāļāļ§āđāļēāđāļāļĢāļāļĢāđāļāļĄāļāļĩāđāļāļāļĢāđāļĄāļēāļāļĄāļēāļĒāļāļĩāđāļāļļāļāļāļ°āđāļāđāđāļĄāļ·āđāļāļāļģāđāļ§āđāļāļāļāļąāļāļāļąāļāđāļĢāļēāļĢāļąāļāļāļģāđāļ§āđāļāđāļāļāđāļāļāļąāļāđāļ§āđāļāļāļāļąāļslotāļĢāļąāļāļāļģāđāļ§āđāļāđāļāļāđāļāļīāļāļāļāļŦāļĄāļēāļĒāļāļāļąāļāļāļēāļāļēāļĢāđāļēāļŠāļĨāļāļāļŦāļ§āļĒāļāļāļāļāļīāļāļāļāļŦāļĄāļēāļĒāļŦāļ§āļĒāļĨāļēāļ§āļāļđāļŦāļāļąāļāđāļāđāļāļĢāļĩāđāļ§āđāļāđāļāļāđāļāļđāļŦāļāļąāļāđāļāđāļāļāļāđāļĨāļāđāļĒāļāļāļāļīāļĒāļĄāļŠāļēāļĄāļēāļĢāļāļĢāļąāļāļāļĄāļāđāļēāļāļĄāļ·āļāļāļ·āļāđāļĨāļ°āļāļāļĄāļāļīāļ§āđāļāļāļĢāđāđāļāđāļŦāļāļąāļāđāļāđāļŦāļāļąāļ18+āļāļĨāļīāļāđāļāđāļāļēāļāļāļąāđāļ§āļāļļāļāļĄāļļāļĄāđāļĨāļāļĄāļĩāļāļąāđāļāļŦāļāļąāļāđāļāđāđāļāļĒXXXPORNāļŦāļāļąāļāđāļāļ§āļĩJAVāļŦāļāļąāļāđāļāđāđāļāļēāļŦāļĨāļĩāļŦāļāļąāļāđāļāđāđāļāļ§āļāļēāļāļīāļŠāļŠāđāļŦāļĩāļŠāļ§āļĒāđāđāļāļĩāļĒāļāđāđāļĨāļ°āļŦāļĄāļ§āļāļŦāļāļąāļāđāļāļĒāđāļāļąāļāļŠāļĢāļĢāđāļāđāļŦāļāļąāļāđāļāđāđāļŦāļĄāđāđāđāļĨāļ°āļāļąāļāđāļāļāđāļāļāļļāļāđāļ§āļąāļāļāļĢāđāļāļĄāļāļļāļāļ āļēāļāļāļ§āļēāļĄāļāļąāļāđāļĨāļ°āļāļ§āļēāļĄāđāļāđāļāļāļąāļāđāļāļĒāļāļąāļāđāļāļŠāļāļĩāđāļĄāļĩāļāļ§āļēāļĄāđāļāļĩāđāļĒāļāđāļĨāļ°āļĄāļ·āļāļāļēāļāļĩāļāļāļāļāļāļļāļāđāļĨāļ°āđāļāļĢāļāļāļĒāđāļēāļāļĨāļēāļāļāļĩāđāļāļ°āļĢāļąāļāļāļĄāļŦāļāļąāļāđāļāđāļāļāļāđāļĢāļēāļĢāļąāļāđāļāļīāļāđāļ§āđāļāļāļāļąāļāļĢāļ§āļĄāļāđāļēāļĒāđāļāļĄāļāļ·āđāļāļāļąāļāđāļ§āđāđāļŦāđāļāļļāļ SAGaming,PGSLOT āđāļĨāļ°āļāļ·āđāļāđāļāļĩāļāļĄāļēāļāļĄāļēāļĒāļāļēāļŠāļīāđāļāļāļāļāđāļĨāļāđāļāļēāļāļāļāļāđāļĄāđāļĄāļĩāļāļąāđāļāļāđāļģāļĢāļāļāļĢāļąāļāļ§āļāļĨāđāļĨāđāļāļāļĨāļāļāļ āļąāļĒ100%āļāļēāļŠāļīāđāļāļāļāļāđāļĨāļāđāļāļēāļāļāļāļāđāļĄāđāļĄāļĩāļāļąāđāļāļāđāļģāđāļ§āđāļāļāļĢāļāļĢāļāļāļĢāļąāļāļ§āļāļĨāđāļĨāđāļāđāļĨāđāļāļāđāļēāļāļĄāļ·āļāļāļ·āļāļĢāļ°āļāļāļāļāđāļāđ100%āļŠāļĄāļēāļāļīāļāļāđāļēāļĒāđāļĄāđāļĄāļĩāļāļąāđāļāļāđāļģāļĢāļ§āļĄāđāļāļĄāļāļēāļŠāļīāđāļāļĒāļāļāļāļīāļĒāļĄāļĄāļēāļāļĢāļāļēāļāļĢāļ°āļāļąāļāļŠāļēāļāļĨāļāļ§āļēāļĄāļāļĨāļāļāļ āļąāļĒāļāļąāļāļāļąāļ1āļāļđāđāđāļŦāđāļāļēāļŠāļīāđāļāđāļ§āđāļāļāļĢāļāļāļģāļĢāļēāļĒāļāļēāļĢāļāļēāļāļāļāļāđāļāđāļāļĒāđāļēāļāļŠāļ°āļāļ§āļāļĢāļ§āļāđāļĢāđāļ§āļāļąāļāđāļāļĢāļāļāļĢāļąāļāļāļēāļĢāļāļģāļĢāļēāļĒāļāļēāļĢāļāļąāļāļāļāļēāļāļēāļĢāđāļāđāļāļĢāļāļāļāļĨāļļāļĄāļāļļāļāļŠāļāļēāļāļąāļāđāļĨāļ°āļĒāļąāļāļĢāļāļāļĢāļąāļāļāļēāļĢāđāļŦāđāļāļĢāļīāļāļēāļĢāđāļāđāļāļąāļāđāļāļīāļĄāļāļąāļāļāđāļēāļāļāļēāļTrueMoneyWalletāļāļēāļŠāļīāđāļāļāļĩāđāļāļĩāļāļĩāļŠāļļāļ2024āļāļļāļāļāđāļāļāļāļēāļāļāļĩāđāđāļĢāļēāđāļāļīāļāđāļŦāđāļāļĢāļīāļāļēāļĢāđāļāđāļāļąāļāļĨāļāļāļļāļāļāļļāļāļāđāļēāļāļāļąāđāļāļĄāļĩāļāļ§āļēāļĄāļŠāļ°āļāļ§āļāļĢāļ§āļāđāļĢāđāļ§āđāļāļāđāļēāļāļāļēāļĢāđāļŦāđāļāļĢāļīāļāļēāļĢāđāļāļĢāļ°āļāļąāļāļŠāļđāļāđāļĨāļ°āļĒāļąāļāļāļĨāđāļēāļāļēāļĢāļąāļāļāļĩāļāļ§āļēāļĄāļāļĨāļāļāļ āļąāļĒāđāļāļāđāļēāļāļāļēāļĢāđāļŦāđāļāļĢāļīāļāļēāļĢāđāļāđāļĄāļĢāđāļāļĒāļāļēāļŠāļīāđāļāļāļāļāđāļĨāļāđāļāļāļāđāļŦāļāļ·āļāļāļēāļāļāļēāļĢāđāļāļīāļāđāļŦāđāļāļĢāļīāļāļēāļĢāđāļāļāđāļĄāđāļĄāļĩāļāļąāđāļāļāđāļģāđāļĨāđāļ§āļāļąāđāļāđāļ§āđāļāļāļēāļŠāļīāđāļāđāļĢāļēāļĒāļąāļāļāļąāļāđāļāļĢāļĩāļĒāļĄāļŠāļīāļāļāļīāļāļĢāļ°āđāļĒāļāļāđāđāļĨāļ°āļĻāļđāļāļĒāđāļĢāļ§āļĄāđāļ§āđāļāļāļāļąāļāļāļāļāđāļĨāļāđāļāđāļēāļĒāđāļŦāļāđāļāļĢāļāļāđāļāļāļąāļāđāļāļīāļĄāļāļąāļāļāļĒāđāļēāļāļāđāļāđāļāļ·āđāļāļāļĢāļąāļāđāļāļīāļāđāļ§āđāļāļāļāļąāļāļāļāļāđāļĨāļāđāļāļāļāđāļāļāđāļ§āđāļāđāļāļāđāļāļēāļŠāļīāđāļāļāļāļāđāļĨāļāđāļāļļāļāļĢāļđāļāđāļāļāļāļĢāđāļāļĄāđāļāļ·āđāļāļĄāļāđāļāļāđāļēāļĒāđāļāļĄāļŠāđāļāļąāļāļāđāļ§āļĒAPIāđāļāļĒāļāļĢāļāļāļąāļāļāļēāļāļāļđāđāđāļŦāđāļāļĢāļīāļāļēāļĢāđāļāļĄāļŠāđāļāļĢāđāļāļĄāđāļāļĄāļŠāđāđāļāļīāļĄāļāļąāļāļĄāļēāļāļĄāļēāļĒāļāļēāļāļīāđāļ§āđāļāļŠāļĨāđāļāļāđāļ§āđāļāđāļāļīāļĄāļāļąāļāļāļĩāļŽāļēāđāļ§āđāļāđāļāļīāļĄāļāļāļąāļE-SportāļŠāļēāļĄāļēāļĢāļāļāļāļāđāļāļāđāļ§āđāļāļāļāļąāļāđāļāđāļāļēāļĄāļŠāļąāđāļāļĨāļāļāļąāļ§āļāļĢāđāļāļĄāļĢāļ°āļāļāļāļāđāļāđāļāļąāļāļāđāļāļąāđāļāļĨāđāļģāļŠāļĄāļąāļĒāđāļāđāļāļēāļāļāđāļēāļĒāļĢāļ§āļĄāļāļđāđāđāļŦāđāļāļĢāļīāļāļēāļĢāļāļąāđāļāļāļģāđāļĨāļ°āļāđāļēāļĒāđāļāļĄāļāļĩāđāļāļīāļĒāļĄāļāļēāļāļāļąāđāļ§āđāļĨāļāļāļĢāđāļāļĄāļĢāļ°āļāļāļāļąāļāļāļēāļĢāļŦāļĨāļąāļāļāđāļēāļāļāļąāļāļāļĢāļīāļĒāļ°āđāļĨāļ°āļāļĩāļĄāļāļēāļāļāļāļĒāļāļąāļāļāļāļĢāđāļāļāļĢāđāļāļĄāđāļŦāđāļāļĢāļīāļāļēāļĢāļāļļāļāļāļĨāļāļ24āļāļąāđāļ§āđāļĄāļ
I really like reading through a post that can make men and women think. Also, thank you for allowing me to comment!
Hey There. I found your blog using msn. This is an extremely well written article.
I’ll be sure to bookmark it and return to read more of your useful information. Thanks for the post.
I’ll definitely return.
Explore and discuss the values that individuals hold dear. How do these values shape their decisions, actions, and overall outlook on life?
child porn
Bwer Pipes: Empowering Iraqi Farmers with Reliable Irrigation Solutions: Join the countless farmers across Iraq who trust Bwer Pipes for their irrigation needs. Our state-of-the-art sprinkler systems and durable pipes ensure efficient water distribution, helping you achieve maximum crop yields while conserving water resources. Visit Bwer Pipes
reputable mexican pharmacies online: mexican rx online – mexican online pharmacies prescription drugs
Deneme bonusu veren siteler
2024 listesi ile tÞm bahis ve casino siteleri bedava freespin promosyonuna anÄąnda ulaÅ.
Bonus veren siteler listemize hemen gÃķz atÄąn.
Deneme bonusu veren siteler listesi 2024 gÞncel bahis casino siteleri için tÄąklayÄąn.
Casino siteleri 2024 listesi ile en gÞvenilir canlÄą
casino sitelerine ulaÅÄąn.