- Lee Thompson
- December 8, 2022
- 2:43 pm
- 92 Comments
Look, the past 6-8 months have NOT been easy to run traffic on Facebook. (Anyone who says otherwise either is lying or isn’t running anything with decent spend behind it.)
That’s not to say “winning” isn’t possible. It’s just wayyy more difficult. But in this blog post,
I’m going to break down for you one of the strategies that have really helped us in the last 90 days produce some big wins for clients in multiple verticals and industries so you can apply it TODAY.
Here’s some examples my team sent over to me of the results we’ve produced just so you know the information I’m about to tell you is very very valuable if applied correctly…
Okay — down to the dirty details….
There’s so much I could cover here as far as shifts we’ve had to make in the last few months but, in this blog post, there’s one clear point I want to drive home…
Learn to think differently about your remarketing.
Everyone knows remarketing is crucial to success on paid traffic however, over the last 90 days we’ve needed to re-examine our take on remarketing.
(Honesty time – It’s too easy to just remarket to abandon carts and people who haven’t filled out an application with a general “Hey! Noticed you didn’t X and so I’m giving you a second chance to X today”)
We’ve all been there…
But we’ve seen a 4x increase in performance in remarking when applying frameworks behind it. It takes a TON of work but is so delicious once you get it rolling… Here’s the framework for remarking that you can implement TODAY.
I’ve reviewed dozens of ad accounts (including some of my own) and with what’s been happening the last three months on Facebook… I had two choices…
Quit and Give Up (Let Facebook Win), or
Adapt and Improve (Take ownership of results)
And if you know me, I never give up. So I got with my team and we brainstormed and got back to the basics of marketing principles and psychology.
We had to understand that people don’t buy or fill out an application because of just 1 reason. In fact, there are dozens of reasons why people don’t do what you want them to do…
But after millions in spend… I’ve narrowed it down to 5 main reasons (objections) for you.
- Ad Was Boring or Not Special
- They Don’t Trust You (Your brand or company)
- They Don’t Believe Your Claims Objection
- They’re Just Not Sold
- Not a Potential Customer
Once we established those 5 reasons, the next obvious step was creating ads for each objection in our remarking sequences…
“But what type of ads are best?”
I’ve figured that out for you too…
Best Ads For Objection #1: Ad Was Boring Or Not Special
Ad #1: Intro Mechanism: What Makes Your Product or Services Unique or Special?
Ad #2: Urgency & FOMO: Tell them why they need to take action now or miss out
Ad #3: Us Vs. Them: Compare Yourself Vs. a Competitor
Best Ads For Objection #2: They Don’t Trust You or Your Company
Ad #1: UGC (User Generated Content) Ad: They need to see other people’s opinion about your brand & company
Ad #2: USP (Unique Selling Proposition) Ad: If your offer is unique and unlike (unmatched) anything else available then that instantly creates a level of trust and authority in your company within the prospect’s mind
Ad #3: Testimonial Ad: Testimonials proving why your company is trustworthy and reliable
Best Ads For Objection #3: They Don’t Believe Your Claims
Ad #1: UGC (User Generated Content) Ad: They need to see other people’s opinion about your offer and product
Ad #2: Testimonial: Testimonials proving why your product is trustworthy and reliable
Ad #3: Demonstration Marketing Ad: Show your offer, product, or service in action (This is one of the BEST ways to advertising and converting those ‘on the fence’ customers)
Best Ads For Objection #4: They’re Just Not Sold
Ad #1: Introduce Stage 4 (Eugene Schwartz) Sophistication Mechanisms: Show them how they can still achieve X without X (previous headache to solving their problem)
Ad #2: Introduce Stage 5 (Eugene Schwartz) Sophistication Ad: Understand that all previous claims and angles are DEAD. How can you approach your product in a BRAND NEW angle? (Hint: Most of the time the marketing no longer has to do with the product itself but rather the EFFECTS of what the product or service brings)
Ad #3: Pure Humor Angle Ad: Forget the Product or Service, just try to make them laugh and have enough curiosity to cause them to click
Best Ads For Objection #5: Not a Potential Customer
Understand that not everyone is your customer. Stop trying to convert everyone and focus on the BEST people for your company.
Reader… If you’ve gotten this far… know that times ain’t easy, but the victors will be the ones who adapt in times of struggle.
We’ve made a TON of shifts at Hemon Media to provide the best possible results for our clients & have adapted our trainings in HemonX to train media buyers on ways to adapt and stay at the top in times of extreme flux.
I encourage you to take these frameworks and apply them to your advertising immediately.
Heck, may not be a bad idea to print them out and post them near your computer…
Recent Posts
- Unveiling the Dark Art of Present Bias in Marketing
- The Unstoppable Surge of Digital Ad Spend: A Forecast You Can’t Ignore
- The Social Media Showdown: Meta vs TikTok
- Self-Serving Bias: A Hidden Gem in Conversion Marketing You’re Missing Out On
- Loss Aversion Bias: The Secret Sauce to Boost Your Conversions Like Never Before
92 Responses
Wow incredible Tips! Thank you so much Ashton!
All staged
Thank you Ashton will take these tips and apply them to create value for others!
Your article helped me a lot, is there any more related content? Thanks!
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me? https://www.binance.com/sl/register?ref=V2H9AFPY
I blog frequently and I really appreciate your information. This article has really peaked my interest. I’m going to bookmark your blog and keep checking for new details about once a week. I opted in for your RSS feed too.
Hi thehemongroup.com administrator, Your posts are always well researched and well written.
Hello thehemongroup.com webmaster, Your posts are always well-written and easy to understand.
Thank you for your blog. Really Cool.
Thank you for your blog.Really thank you! Much obliged.
Im thankful for the article post.Thanks Again. Really Cool.
Fantastic blog.Thanks Again.
If you would like to obtain a good deal from this paragraph then you haveto apply these techniques to your won blog.
I really liked your blog post. Fantastic.
Major thanks for the blog post.Thanks Again. Will read on…
Very good blog article.Really looking forward to read more. Keep writing.
I appreciate you sharing this blog post.Really thank you! Keep writing.
It is actually a nice and useful piece of information. I’m gladthat you simply shared this helpful information with us.Please stay us informed like this. Thank you for sharing.
Very good write ups. Many thanks!how to write a good history essay how to write an essay on a movie best custom essay writing services
There is certainly a great deal to know about this topic. I love all of the points you made.
Im grateful for the article.Much thanks again. Really Cool.
Your article gave me a lot of inspiration, I hope you can explain your point of view in more detail, because I have some doubts, thank you. 20bet
سرور مجازی فارکس برای افرادی که دوست دارند همیشه آنلاین باشند و معاملات خود را به بهترین شکل مدیریت کنند حتما نیاز به سرور مجازی فارکس خواهد داشت
continuously i used to read smaller articles which as well clear their motive, and that is also happening with this post which I am reading atthis time.
It’s going to be end of mine day, however before finish I am reading this great article to improve my know-how.
Thanks a lot for the blog post.Really looking forward to read more. Great.
Dear thehemongroup.com administrator, Thanks for the well-researched and well-written post!
Dear thehemongroup.com administrator, Thanks for the well-researched post!
Thanks-a-mundo for the blog.Much thanks again. Much obliged.
Your mode of explaining the whole thing in this article is actually pleasant, all be able to effortlessly understand it, Thanks a lot.
I value the blog article.Thanks Again. Much obliged.
This very blog is without a doubt educating as well as amusing. I have picked helluva helpful tips out of this source. I ad love to come back every once in a while. Thanks a lot!
I like reading through an article that will make men and women think. Also, many thanks for permitting me to comment.
There is definately a great deal to find out about this topic.I really like all the points you have made.
Great, thanks for sharing this blog.
Really enjoyed this article post.Much thanks again. Awesome.
Very good blog.Really looking forward to read more. Fantastic.
Dear thehemongroup.com webmaster, You always provide helpful diagrams and illustrations.
Dear thehemongroup.com admin, Keep up the good work, admin!
Say, you got a nice blog post.Much thanks again. Cool.
Wow, great article post.Thanks Again.
Hello thehemongroup.com webmaster, Your posts are always well written.
Hey, thanks for the blog.Much thanks again. Keep writing.
Dear thehemongroup.com admin, You always provide great examples and real-world applications, thank you for your valuable contributions.
Great, thanks for sharing this article post.
Im grateful for the post. Cool.
I cannot thank you enough for the blog article.Much thanks again. Cool.
Very good blog article.Much thanks again. Much obliged.
Really informative blog.Much thanks again. Fantastic.
Hi thehemongroup.com administrator, Thanks for the well written post!
Muchos Gracias for your post.Really thank you! Keep writing.
Thanks for sharing. I read many of your blog posts, cool, your blog is very good. https://www.binance.com/tr/register?ref=53551167
Hello thehemongroup.com admin, Your posts are always well written and informative.
Thanks so much for the article.Really looking forward to read more. Cool.
wow, awesome blog post.Thanks Again. Really Great.
To the thehemongroup.com administrator, Keep up the good work, admin!
Thanks again for the article. Fantastic.
Excellent piece! I’m also a writer and would be honored to join your team
Ahaa, its nice dialogue on the topic of this piece of writing at this place at this website,
I have read all that, so now me also commenting at this place.
Im thankful for the blog article.Really looking forward to read more. Keep writing.
Get Lehigh Valley news, Allentown news, Bethlehem news, Easton news, Quakertown news, Poconos news and Pennsylvania news from Morning Post. https://morningpost.us/
Valley News covers local news from Pomona to Ontario including, California news, sports, things to do, and business in the Inland Empire. http://valleynews.us/
The one-stop destination for vacation guides, travel tips, and planning advice – all from local experts and tourism specialists. https://travelerblog.us/
Breaking food industry news, cooking tips, recipes, reviews, rankings, and interviews https://tastingcorner.us/
OCNews.us covers local news in Orange County, CA, California and national news, sports, things to do and the best places to eat, business and the Orange County housing market. https://ocnews.us/
Thanks-a-mundo for the blog article. Great.
Great, thanks for sharing this blog article.Thanks Again. Great.
Dentitox Pro is a liquid dietary solution created as a serum to support healthy gums and teeth. Dentitox Pro formula is made in the best natural way with unique, powerful botanical ingredients that can support healthy teeth. https://dentitoxbuynow.us/
GlucoBerry is one of the biggest all-natural dietary and biggest scientific breakthrough formulas ever in the health industry today. This is all because of its amazing high-quality cutting-edge formula that helps treat high blood sugar levels very naturally and effectively. https://glucoberrybuynow.us/
Neurodrine is a nootropic supplement that helps maintain memory and a healthy brain. It increases the brain’s sharpness, focus, memory, and concentration. https://neurodrinebuynow.us/
Reliver Pro is a dietary supplement formulated with a blend of natural ingredients aimed at supporting liver health
aca health care ventolin hfa manufacturer coupon printable coupons for proair inhaler albuterol
I am so grateful for your blog post.Thanks Again. Fantastic.
Hello thehemongroup.com admin, Thanks for the well-organized and comprehensive post!
Major thanks for the article post. Much thanks again.
My website: семейная оргия
I cannot thank you enough for the blog post.Thanks Again. Really Cool.
I think this is a real great post.Much thanks again. Really Cool.
Wow, great blog article.Thanks Again. Awesome.
I truly appreciate this blog post. Cool.
wow, awesome blog article.Thanks Again. Cool.
Its not my first time to visit this website, i am browsing this web site dailly and obtain nice information from here
every day.
Thanks so much for the blog post.Really thank you! Cool.
Love to see your cock throbbing.Give me your best shot ever!
Really appreciate you sharing this article post.Really looking forward to read more. Will read on…
Thank you for your blog article.Really looking forward to read more. Awesome.
Terpercaya
danatoto alternatif link!
Thank you for your article post.Really looking forward to read more. Want more.
Echoing the sentiments above – this post is a true gem!
I truly appreciate this article post.Thanks Again. Will read on…
Thanks again for the blog post.Thanks Again. Will read on…
I have no words to describe how your content illuminated my day. Keep being that source of inspiration!