How to Create a High Converting YouTube Ads Script

Business owner? Agency owner? Marketer? It doesn’t matter.

If you’re in the products and services industry, you’ve probably thought about running ads.

You’ve probably considered Facebook as your main platform. 

Maybe Instagram. 

Perhaps even TikTok.

But, truth is… You might have forgotten about YouTube… The undisputed king of video marketing.

And sure — TikTok’s moving fast…

But YouTube is worth considering, at the very least.

Yet, you might find that YouTube is a whole different beast than Facebook or Instagram…

Mainly because, well, to run YouTube Ads, you need a script.

But not just a plain script…

You need a high-converting script. 

Now, the natural question that follows is…

“How the *bleep* do I do that?”

Or… “How to create a high-converting YouTube Ads Script if I’ve never written one before?”

And for that, I’m here to help, pal.

So buckle up, get comfy, and bring out your notepad… 

Because I’m about to reveal the exact framework I use to create scripts that read like poetry and sell like Ogilvy.

Shall we begin? 

Why YouTube Ads?

Before we dive deep into scriptwriting for YouTube Ads…

We need to establish the blue ocean that YouTube Ads are as a whole.

See, [insert your pretty name], YouTube Ads are, in short, a way to advertise your services on YouTube or Google search results — allowing you to maximize your brand exposure and find high-quality leads with higher intent levels.

So, what do I mean by this “high-intent” thing?

I mean that there’s a core difference between Facebook Ads and YouTube Ads, besides that one is clearly video-based and the other is not (entirely).

And that difference is that Facebook Ads are configured to run to, initially, colder audiences.

And, of course, YouTube Ads are more targeted toward people actively looking for a particular term.

But don’t just take my word for it.

Here’s what YouTube has to say about the benefits of running YouTube Ads:

On YouTube, people can discover videos in various ways (for example, by searching on the YouTube search page, clicking suggested videos on the watch page, or choosing a video from the homepage feed). 

Benefits of YouTube ads:

  1. Connect with your audience: Ads that play on or run next to YouTube videos can help you connect with potential customers in a unique and memorable way. You can be personal, share your expertise with the world, or put the camera on yourself and explain how your product or service can benefit your audience.
  2. Reach the right audience: Reach your customers on YouTube by topics, keywords, or demographics, like “women under 35.”
  3. Create a campaign in only a few minutes: Create your Google Ads account, set up a campaign, and reach your audience.
  4. Measure your success: Find out if you’re reaching the right audience. Check your Google Ads account to track views, costs, and budget details. Visit the “Analytics” tab in your YouTube account to learn more about your viewers. For example, you can see which videos your customers are watching and for how long.

 

Hence, if you’re not running YouTube Ads… 

Consider it. Your audience might be there.

Because, recent studies have shown that YouTube is the world’s second most popular search engine… Just behind Google, which owns YouTube…

Just like Mushroom Networks says:

“YouTube processes more than 3 billion searches a month. 100 hours of video are uploaded every minute. It’s bigger than Bing, Yahoo!, Ask and AOL combined. This generates massive amounts of data at the last mile that SD-WAN technology can tame.”

Pretty sweet, right?

Now, let’s talk scripts.

How To Create A High-Converting YouTube Ads Scripts:

Now that we’ve established the importance of YouTube Ads as your next Ad platform…

You need to understand how to craft a script that converts.

So let’s begin with the basics:

A great YouTube Ads Script is comprised of three core elements:

  1. A Hook
  2. A Body
  3. A CTA

 

So, what’s that?

Let’s begin by unpacking the Hook.

“Can’t write a hook to save your life? Here’s what to do…”

See? That’s a hook.

A hook, according to Alex Cattoni, is…

“In copywriting and marketing terms, a hook is a concept or an idea that gets people interested in what you have to say… and what you have to offer.”

AKA — this is the beginning statement that ‘hooks’ your viewer to keep watching the YouTube Ad you’ve put so much effort into.

Pretty straightforward… But here’s where things get shaky:

Not every structure works for every offer.

Hence… Not every style of hook will go along with your audience’s awareness level — which is how they see themselves reflected in, when it comes to recognizing a pain, a problem, a desire, or a need.

For example:

If your ideal potential buyer isn’t aware that they have a lead generation problem… Why would you begin with a problem as a ‘hook’?

Or, in the same line of thinking, if your ideal potential buyer hasn’t recognized their problem as an ACTUAL problem… Why would you assume that they have?

I know, I know. It’s shaky.

But here — hold onto me.

Hope is not lost.

Because that’s where your research skills will come in guns blazin’.

To determine what to say to keep your viewer HOOKED, you must understand where they are. What they see. What they say. And most importantly…

What they think.

For that, looking into blogs… Competitor ads… And even reviews will help you get a clearer understanding of their awareness stage.

Now let’s go to the body section…

Where transitions become paramount.

See, your YouTube Ad Script’s body is the part where you lay out the entire sales argument that will drive your viewer to the final stage, which is your CTA.

Therefore, to keep your audience hooked into your story…

You have to make sure your transitions are fast, and serve for a purpose.

Because… Let’s face it…

If what you’re saying gets lost in the middle, there’s no chance in hell anyone will bear with you for the entire ad.

Why is that?

Because, for starters, people don’t actually want to see your ad.

So to keep someone interested for long enough…

You must stick to brevity, and make sure to go smoothly toward the end of the video.

So, what to add here, just in general?

Simple:

  1. An introduction: Let ‘em know who you are, and why they should listen to you.
  2. Build a chain of belief: Meaning, make sure you begin your sales argument with a relatable fact they can recognize as universal truth… To then slowly build up a believable chain or ideas that lead to the main point.
  3. Build trust: Include proven facts around your offer, so you can decrease the mental costs that keep your viewer from becoming an actionable individual.

 

Of course, this will vary depending on your offer…

But this is the overall structure that fits most offers. Just most. 

And here comes the CTA.

Now that you’ve built a chain of belief…

Transitioned from your authority to your offer…

Brought in the script some testimonials and cost decreasers…

It’s time to tell people what to do next.

AKA — including a CTA at the very end of your script.

CTA stands for Call To Action, which you probably already know.

But how to create one?

Simple…

Tell them EXACTLY what to do… And make it seem like it was their idea.

For instance…

“See that button below? It’ll take you to our landing page. Click or tap on that button, then fill out the form with your email, and you’ll get immediate access to our free super training on making 3 million dollars selling gum.”

That’s a great way to put it.

But, in essence, you want to provide clear, actionable steps for your audience to take…

In a way that feels conversational.

Capisci? 

Now, talking about CTAs…

Need some help with your YouTube Ads?

You’ve come to the right place.

Because at Hemon Media, we not only take care of your ads 100% Done-For-You…

We also take care of your scripts, so you don’t have to go at it alone.

What’s more — if you click here you’ll be taken to our website, where you can learn more about us and who we’ve worked with…

Taking them and many other businesses to ad-paradise.

But hey… If, and only if, you’re not ready for that just yet…

Reach out to hello@thehemonmediagroup.com with any questions, and we’ll do our best to help and suggest possible solutions.

But hey… This got too long. And I’ve got some ads to tackle.

So thank you for reading, and see you next time!

1,429 Responses

  5. Your article gave me a lot of inspiration, I hope you can explain your point of view in more detail, because I have some doubts, thank you.

  17. Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  19. Good info and right to the point. I don’t know if this is truly the best place to ask but do you folks have any ideea where to get some professional writers? Thanks 🙂

  59. In Firefox I normally use right-click > “Open in new tab” when browsing web pages. This can also be done when clicking on a bookmark. . . Is there any way to get Firefox to do this automatically (by default) when left-clicking a bookmark instead of having to do the right click?.

  74. Com tanto conteúdo e artigos, alguma vez se deparou com problemas de plágio ou violação de direitos de autor? O meu site tem muito conteúdo exclusivo que eu próprio criei ou

  327. Com tanto conteúdo e artigos, alguma vez se deparou com problemas de plágio ou violação de direitos de autor? O meu site tem muito conteúdo exclusivo que eu próprio criei ou

  674. Have you ever thought about adding a little bit more than just your articles? I mean, what you say is important and everything. Nevertheless imagine if you added some great graphics or video clips to give your posts more, “pop”! Your content is excellent but with images and videos, this website could certainly be one of the best in its niche. Superb blog!

  890. Hello! Quick question that’s completely off topic. Do you know how to make your site mobile friendly? My web site looks weird when browsing from my iphone4. I’m trying to find a theme or plugin that might be able to resolve this problem. If you have any recommendations, please share. Thanks!

  978. I’m so happy to read this. This is the kind of manual that needs to be given and not the random misinformation that is at the other blogs. Appreciate your sharing this best doc.

  980. I will right away snatch your rss feed as I can’t in finding your email subscription hyperlink or newsletter service.Do you have any? Please allow me know so that I may just subscribe.Thanks.

  1171. Next time I read a blog, I hope that it won’t disappoint me just as much as this one. After all, I know it was my choice to read, but I really believed you would probably have something helpful to talk about. All I hear is a bunch of whining about something that you could possibly fix if you were not too busy seeking attention.

  1229. 四賢人の命で日本に渡り、真吾を捕えてインドへ連行した。日本若者協議会.“日韓で国際メタバース協議会が発足 政策提言や事業推進に国際的視点を”.“AERA dot.記事は「個人の趣味趣向に対する差別を扇動する」 女子高生遺体遺棄巡り抗議声明、朝日新聞出版が謝罪”.バ美肉」と関連づけた「アエラ」記事にVR振興団体が緊急声明”. “「バ美肉」＆アニメ好きと事件を紐づける報道に批判、撤回…

  1300. Россиская предметная студия Urban Duck предлагает предоставить вам услуги по созданию продающих продажи рич-кнтента для Яндекс-маркета.Производится съемка таких предметов как: механические часы, постельное белье, аэрогрили, различные приборы, салфетки и много другого.Фотосъемка может быть проведена или в собственной предметной фотостудии, или в арендованном зале фотостудии с белой циклорамой или с выездом к заказчику в цех.Применяется исключительно профессиональная техника что обеспечивает качественный контент.Готовые фото вы сможете получить через 2 дня после проведения съемки.

  1362. Играйте РїРѕ СЃРІРѕРёРј правилам РЅР° автомате.: balloon игра – balloon казино официальный сайт

  1363. Выигрывайте большие СЃСѓРјРјС‹ РЅР° автоматах!: balloon казино – balloon казино демо

  1364. Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  1372. Играйте Рё выигрывайте РЅР° автомате Ballon!: balloon game – balloon казино официальный сайт

  1377. Обнаружьте новые стратегии РЅР° автомате Ballon.: balloon game – balloon игра

  1380. Играйте РІ казино, наслаждайтесь каждым моментом.: balloon казино – balloon казино официальный сайт

  1389. Ballon — выберите СЃРІРѕР№ путь Рє победе.: balloon game – balloon казино играть

  1390. balloon казино демо balloon игра Р’ казино всегда есть что-то РЅРѕРІРѕРµ.

  1392. Игровые автоматы доступны всем желающим.: balloon казино – balloon казино играть

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent Posts

Categories

Subscribe:

1,429 Responses

  5. Your article gave me a lot of inspiration, I hope you can explain your point of view in more detail, because I have some doubts, thank you.

  17. Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  19. Good info and right to the point. I don’t know if this is truly the best place to ask but do you folks have any ideea where to get some professional writers? Thanks 🙂

  59. In Firefox I normally use right-click > “Open in new tab” when browsing web pages. This can also be done when clicking on a bookmark. . . Is there any way to get Firefox to do this automatically (by default) when left-clicking a bookmark instead of having to do the right click?.

  74. Com tanto conteúdo e artigos, alguma vez se deparou com problemas de plágio ou violação de direitos de autor? O meu site tem muito conteúdo exclusivo que eu próprio criei ou

  327. Com tanto conteúdo e artigos, alguma vez se deparou com problemas de plágio ou violação de direitos de autor? O meu site tem muito conteúdo exclusivo que eu próprio criei ou

  674. Have you ever thought about adding a little bit more than just your articles? I mean, what you say is important and everything. Nevertheless imagine if you added some great graphics or video clips to give your posts more, “pop”! Your content is excellent but with images and videos, this website could certainly be one of the best in its niche. Superb blog!

  890. Hello! Quick question that’s completely off topic. Do you know how to make your site mobile friendly? My web site looks weird when browsing from my iphone4. I’m trying to find a theme or plugin that might be able to resolve this problem. If you have any recommendations, please share. Thanks!

  978. I’m so happy to read this. This is the kind of manual that needs to be given and not the random misinformation that is at the other blogs. Appreciate your sharing this best doc.

  980. I will right away snatch your rss feed as I can’t in finding your email subscription hyperlink or newsletter service.Do you have any? Please allow me know so that I may just subscribe.Thanks.

  1171. Next time I read a blog, I hope that it won’t disappoint me just as much as this one. After all, I know it was my choice to read, but I really believed you would probably have something helpful to talk about. All I hear is a bunch of whining about something that you could possibly fix if you were not too busy seeking attention.

  1229. 四賢人の命で日本に渡り、真吾を捕えてインドへ連行した。日本若者協議会.“日韓で国際メタバース協議会が発足 政策提言や事業推進に国際的視点を”.“AERA dot.記事は「個人の趣味趣向に対する差別を扇動する」 女子高生遺体遺棄巡り抗議声明、朝日新聞出版が謝罪”.バ美肉」と関連づけた「アエラ」記事にVR振興団体が緊急声明”. “「バ美肉」＆アニメ好きと事件を紐づける報道に批判、撤回…

  1300. Россиская предметная студия Urban Duck предлагает предоставить вам услуги по созданию продающих продажи рич-кнтента для Яндекс-маркета.Производится съемка таких предметов как: механические часы, постельное белье, аэрогрили, различные приборы, салфетки и много другого.Фотосъемка может быть проведена или в собственной предметной фотостудии, или в арендованном зале фотостудии с белой циклорамой или с выездом к заказчику в цех.Применяется исключительно профессиональная техника что обеспечивает качественный контент.Готовые фото вы сможете получить через 2 дня после проведения съемки.

  1362. Играйте РїРѕ СЃРІРѕРёРј правилам РЅР° автомате.: balloon игра – balloon казино официальный сайт

  1363. Выигрывайте большие СЃСѓРјРјС‹ РЅР° автоматах!: balloon казино – balloon казино демо

  1364. Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  1372. Играйте Рё выигрывайте РЅР° автомате Ballon!: balloon game – balloon казино официальный сайт

  1377. Обнаружьте новые стратегии РЅР° автомате Ballon.: balloon game – balloon игра

  1380. Играйте РІ казино, наслаждайтесь каждым моментом.: balloon казино – balloon казино официальный сайт

  1389. Ballon — выберите СЃРІРѕР№ путь Рє победе.: balloon game – balloon казино играть

  1390. balloon казино демо balloon игра Р’ казино всегда есть что-то РЅРѕРІРѕРµ.

  1392. Игровые автоматы доступны всем желающим.: balloon казино – balloon казино играть

Leave a Reply

Your email address will not be published. Required fields are marked *

Ready to get started?

Learn More
Instagram

WE’RE HIRING

Job Opportunities

This site is not a part of the Facebook™ website or Facebook™ Inc. Additionally, this site is NOT endorsed by Facebook™ in any way. FACEBOOK™ is a trademark of FACEBOOK™, Inc.

DISCLAIMER: The sales figures stated on this landing page are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter). The average person who buys “how to” information gets little to no results. We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action.

Copyright © 2022 The Hemon Group, LLC. All Rights Reserved.

The Hemon Group | 3401 W. Mallory Lane | Suite 410 | Franklin. TN 37067

Let’s Talk

get maad weekly!