I have some advice for you. A piece of sage advice I want to pass on to you for keepsake and frequent reflection. In fact, my hope is that you’d take this advice and teach/share it with other media buyers as much as possible because this is a bigger “secret” than any bidding strategy you can find in premium Facebook groups or on Youtube…

And — the unfortunate truth is that no one (that I’m aware of) even talks about this, let alone does training on this massive “cheat code” to media buying…

“Aggression & Decisiveness Covers a Multitude of Sins”

After spending over 8M in the last 60 days (over 105M in my career) and training dozens of media buyers in various niches, there are a few common “lead indicators” I’ve picked up on when I comes to becoming an exceptional media buyer as well as continuing to perform at a high level within the ads manager.

The two largest indicators I look for & train on in this topic are aggression and decisiveness.

When managing ad spend of any decent proportions a media buyer must be able to make decisions quickly and be okay with the result. In online forums and various Facebook groups on “media buying” you’ll hear over and over again about how to “be patient” and “let Facebook optimize for 3-5 days”…

Except there is one major issue with those statements…

They assume there are no other indicators to a successful campaign than CPA (or whatever the end result is)

Most businesses can’t afford (or would rather not afford) to wait 3-5 days on a campaign spending $1,000+ per day if it’s a complete loser for 2 days in a row.

“Anyone Wanna Waste $5,000?”

Yes. Facebook’s algorithm does indeed need time to optimize properly within a period of time. However, there is a stark difference, I’ve found, between operating a machine-learning based platform correctly and simply running a business. Profits need to be made, clients need to see results, and revenue needs to be produced for continued business.

How do you improve your ability to make decisions faster? Begin asking yourself the right questions…

“If I were to achieve a purchase price at $X CPA what other things also have to be true?”

– What is your average conversion rate on the page?

– What is the average conversion rate if someone reaches the order form?

– What’s the average cost per unique outbound click?

Each of the above questions are extremely important if you hope to add any level of consistency and ease to your life while media buying.

If your average cost per unique outbound click is $1.00 and you wake up to an ad set that has a $7 cost per unique outbound click… what are the chances of that particular ad set to deliver great results for that day?

Not so high. Now immediately as I say that, I can hear the “algo-nazis” screaming,

“But but Ashton, wHaT iF yOu jUst hAd a FeW mOrE cLiCkS — lEt fAcEbOoK oPtIMiZe

You could be right, but that’s the difference between what I’ve seen make excellent media buyers and the not-so-excellent.

I’d rather make a fast decision, stop the bleeding, and reset the ad set for the next day than cross my fingers and ‘hope’ the algorithm corrects itself.

This does NOT mean you get emotional and just turn things off because you’re scared. Far from it. This means that you must be DATA driven in every action you take.

Which also means that you must have enough data to make decisions off of empirical evidence and historical results

Media buyer, hear me.

It’s shocking how many media buyers out there know very little about the true goals and objectives their client/boss are looking for.

It’s even more shocking how few business owners actually know the numbers they need to hit in order to hit their monthly targets.

Being able to not only articulate your KPI’s but also what other metrics must be true (Lead cost, CPC, CPM, CVR) in order for you to hit those KPI’s is a total advantage. If you can, at any time, recall them, you are already well on your way to being a 1%’er when it comes to media buying.

But this should be a minimum standard for you going forward.

Know your numbers. Your client’s and bosses will be glad you did.

27 Responses

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27 Responses

  1. Your article gave me a lot of inspiration, I hope you can explain your point of view in more detail, because I have some doubts, thank you.

  2. Your article gave me a lot of inspiration, I hope you can explain your point of view in more detail, because I have some doubts, thank you.

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    https://forum.codeigniter.com/member.php?action=profile&uid=99514
    Mineral powders usually contain pigment, so you can use them as a powder foundation as well as a finishing powder. They work best if you use a buffing brush, meaning a denser-packed bristle brush with a flat top. Pick up the powder by swirling the brush into the lid or pan, then buff it onto the face using circular motions. Loyal fans staunchly defend its steep price, stating that its unrivaled performance warrants the monetary setback. But there are affordable dupes that, according to reviews, Reddit, and Pinterest come pretty close in formula and overall performance. Of course, as is the unfortunate issue with many affordable brands, the shade range is often compromised. Some of these dupes simply fail to offer a translucent powder that will work on deeper skin tones…so choose carefully.

  5. Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  6. Find full list of cryptocurrency on ArgoTrade now. TD Ameritrade has been acquired by Charles Schwab. Now you’ll get access to thinkorswim® trading platforms and robust trading education at Schwab, along with great service, a commitment to low costs, and a wide range of wealth management and investing solutions. A crypto exchange is a marketplace where you can buy and sell cryptocurrencies, like Bitcoin, Ether or Dogecoin. Cryptocurrency exchanges work a lot like other trading platforms that you may be familiar with. They provide you with accounts where you can create different order types to buy, sell and speculate in the crypto market. Before deciding which of the best crypto platforms is for you, you’ll need an understanding of the various ways to store cryptocurrency. Unlike stocks and exchange-traded funds, the crypto storage experience is unique. Your stock and ETF shares are stored within your account, and can be easily traded from that platform. Digital assets, however, can be stored on the platform or in external wallets. Crypto wallets are actually types of software with complicated passwords or keys, created to protect your digital currency.
    http://foxfinancecrypto7iflc298.cavandoragh.org/how-long-does-it-take-to-send-btc
    Currently, bitcoin’s stock-to-flow ratio is about 55.3, slightly below gold’s 62.3 ratio, assuming 3,000 tonnes of gold is mined annually. Bitcoin is uniquely designed for its flow to decrease as more bitcoins are mined and as the original coin periodically undergoes so-called halvings. The investment bank Berenberg has updated its forecast for Bitcoin, setting a target of $56,630 for April 2024. This revised Bitcoin price prediction is shaped by the anticipated 2024 Bitcoin halving event, which is expected to impact the supply dynamics significantly and increase interest from institutional investors. Berenberg’s projection reflects a cautious yet optimistic outlook on Bitcoin’s future. To make future Bitcoin price predictions, we need to understand its past changes. We’ll start with a BTC USD analysis from the price surge it experienced in 2017 to Bitcoin’s price today before moving on to future predictions for Bitcoin. For comparison, this is the status of Bitcoin at the time of writing:

  7. Speculate on the price of all the most popular commodities, including gold, silver, oil and natural gas When the Chinese government shut down two Bitcoin reserves, the currency was devalued before recovering to an all-time high of over R200 000.  According to Brandon Topham, head of enforcement at the FSCA, which issued a health warning on cryptos two weeks ago: “… it seems these people are foreign and even if local, the chances of you receiving anything back ever is less than 0.000000000000001% unfortunately. This is Money is part of the Daily Mail, Mail on Sunday & Metro media group JSE Top 40JSE All ShareJSE Top 100Industrial IndexIndustrial 25 IndexFinancial IndexFinancial 15Resource 10 Index Follow @MailOnline As for the reaction in the ‘crypto’ market, for the moment neither large celebrations have taken place, nor have the promised new all-time highs arrived. Bitcoin is trading above its highest level in six months that it reached over the weekend, around $62,500, while awaiting the debut of the ETF that will trade on Wall Street under the ticker BITO. In the ‘altcoins’ the outlook is surprisingly downward for Ethereum, which is moving away from the nearly $4,000 reached over the weekend. The total capitalization exceeds $2.5 trillion.
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