In the last 90 days, ChatGPT has exploded like a can of biscuits left in a hot car. OpenAI developed ChatGPT, a large language model chatbot built on GPT-3.5, revolutionizing AI by offering a conversational interface to a smart and vast database for free. Despite limitations, ChatGTP holds immense potential for marketers looking to improve their performance, as this article will show by examining various ways ChatGTP can enhance marketing.
But first, let’s discuss those limitations, shall we?
ChatGPT caused a buzz in December for its ease-of-use, uniqueness, and accuracy, attracting over one million users in just five days and continuing to gain popularity. However, the AI platform faces numerous challenges and limitations. One is the fear of AI, including ChatGPT, replacing a significant portion of the workforce, particularly for knowledgeable workers such as designers, copywriters, and programmers.
A more pressing short-term issue is AI’s inability to handle complex problems, comprehend emotions, or understand the context of its own output. ChatGPT also often presents incorrect information as truth, leading to concerns about racial bias, manipulation to produce hateful content, and compensation and copyright issues for the original data creators.
Moreover, Google may restrict the use of AI and classify some content as a violation of its search engine guidelines.
That being said, we have still compiled a list of nifty uses for the tech that can totally level up your marketing efforts to beast mode. Check it out.
The Inspiration Machine
ChatGPT can aid in refining your content marketing strategy by answering questions and generating topic lists utilizing its vast knowledge database and quick list-making abilities. You can then ask ChatGPT to categorize the data by subtopics or adjust the list to suit your needs. ChatGPT can also assist in forming keyword lists for SEO purposes, locating relevant statistics and reference sources for further research.
Don’t overdo this one, it’s been done. That being said, one of the most recognizable features of ChatGPT is its ability to swiftly generate content on any subject with just a simple prompt. As an illustration, a prompt of “How to Use ChatGPT for Marketing” produced a blog post in under two minutes. Although further refinement could have been done, this example demonstrates ChatGPT’s capability. (Note: This article was written without utilizing ChatGPT).
Currently, the most common forms of content created by ChatGPT include articles, FAQs, advertisements, product or service descriptions, social media posts, translations, and summaries. As AI technology advances, the depth and complexity of the content generated will increase. This does not take into account the potential of AI-powered images and videos from related platforms, which will be explored at a later date.
Who’s Your Data?
For individuals without mathematical or data analysis abilities, ChatGPT can assist in analyzing and summarizing data. This includes writing regular expressions or spreadsheet formulas, establishing custom pixel conversions, constructing RegEx tags to sort the Search Console Performance Report, retrieving data, and conducting sentiment analysis.
In essence, ChatGPT can manage many of the most tedious and repetitive tasks for digital marketers, while also offering new insights that may be overlooked by humans. Although not a direct substitute for human workers, ChatGPT can save time and enhance the accuracy of reports.