Author: Jonathan Greene

Inflation: The Silent Thief Affecting Ecommerce Profits

Inflation, often described as a silent thief, can stealthily erode profits for unsuspecting ecommerce business owners. To safeguard against this economic phenomenon, it’s crucial to understand its potential impacts on various aspects of the ecommerce industry, from supply chain management to pricing strategies.

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In the Battle of Search Engines, Bing Doesn’t Look Scared

Microsoft’s Bing has taken a significant step forward by incorporating responses from its ChatGPT-powered feature, Bing Chat Answers, directly into its primary search interface. This integration allows users to access a wealth of information on a wide range of topics, such as entertainment, health, and local services, across both desktop and mobile platforms.

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The 9 Psychological Motivators That Drive Conversion: Harnessing The Power of Persuasion

The art of persuasion is a powerful tool in the world of marketing. By tapping into the nine psychological motivators that drive conversion decisions, you can craft compelling campaigns that resonate with your target audience. In this blog post, we will explore these nine motivators and provide real-life examples of how they can be effectively used to boost conversions.

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The Difference Between ChatGPT 3 and ChatGPT 4 Explained

Generative Pre-Trained Transformer 3 (GPT-3) and Generative Pre-Trained Transformer 4 (GPT-4) are two of the most recent advancements for refining and developing AI. GPT-3 was introduced in May 2020, while its successor, GPT-4, is expected to be publicly available in early 2023. Both GPT models offer sophisticated natural language processing capabilities, but there are notable differences between them.

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Meta Lays Off 10k Employees, Zuck Eyes New Strategy

On Tuesday, Meta made a somber announcement of a second wave of layoffs, marking another setback for the social media giant. The CEO, Mark Zuckerberg, took responsibility for the company’s errors that led to this decision. This is not the first time that Zuckerberg has shouldered the blame for layoffs, as he admitted his misjudgment at the start of the pandemic, which resulted in the November 2022 layoffs of 11,000 employees.

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New IAB Proposal on Ad Video Categorization Making Waves

The proposal put forth by the Interactive Advertising Bureau (IAB) has sparked controversy as it suggests a new classification for instream video ads, which could have significant implications for buyers and sellers. Instream ads, which are commonly found before, during, or after digital video content, would be split into two new categories: primary instream and accompanying instream.

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With the Rise of AI, What Does The Future of Search Ads Look Like?

As AI continues to advance and become integrated into various aspects of our daily lives, the conversation around its potential impact on advertising and branding is becoming increasingly important. The idea of AI-generated content is no longer a far-fetched concept, but instead a reality that is predicted to cause authenticity issues for 80% of marketers by 2027.

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Let’s Say TikTok Gets Banned. What Happens to Brand Budgets?

A TikTok ban bill was recently introduced, although it has not been passed into law. However, some states have already imposed bans on the use of the app on government phones or on Wi-Fi networks provided at certain state universities.

Assuming that a ban on TikTok is implemented in the US, it begs the question of where the advertising revenue would be directed.

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