Inflation, often described as a silent thief, can stealthily erode profits for unsuspecting ecommerce business owners. To safeguard against this economic phenomenon, it’s crucial to understand its potential impacts on various aspects of the ecommerce industry, from supply chain management to pricing strategies.
In a significant development, TikTok CEO Shou Zi Chew recently testified before the US House Energy and Commerce Committee. The session, which took place on Thursday, aimed to address pressing concerns surrounding data privacy, the platform’s impact on young users, and its connections to China.
Microsoft’s Bing has taken a significant step forward by incorporating responses from its ChatGPT-powered feature, Bing Chat Answers, directly into its primary search interface. This integration allows users to access a wealth of information on a wide range of topics, such as entertainment, health, and local services, across both desktop and mobile platforms.
The art of persuasion is a powerful tool in the world of marketing. By tapping into the nine psychological motivators that drive conversion decisions, you can craft compelling campaigns that resonate with your target audience. In this blog post, we will explore these nine motivators and provide real-life examples of how they can be effectively used to boost conversions.
Generative Pre-Trained Transformer 3 (GPT-3) and Generative Pre-Trained Transformer 4 (GPT-4) are two of the most recent advancements for refining and developing AI. GPT-3 was introduced in May 2020, while its successor, GPT-4, is expected to be publicly available in early 2023. Both GPT models offer sophisticated natural language processing capabilities, but there are notable differences between them.
On Tuesday, Meta made a somber announcement of a second wave of layoffs, marking another setback for the social media giant. The CEO, Mark Zuckerberg, took responsibility for the company’s errors that led to this decision. This is not the first time that Zuckerberg has shouldered the blame for layoffs, as he admitted his misjudgment at the start of the pandemic, which resulted in the November 2022 layoffs of 11,000 employees.
The proposal put forth by the Interactive Advertising Bureau (IAB) has sparked controversy as it suggests a new classification for instream video ads, which could have significant implications for buyers and sellers. Instream ads, which are commonly found before, during, or after digital video content, would be split into two new categories: primary instream and accompanying instream.
As AI continues to advance and become integrated into various aspects of our daily lives, the conversation around its potential impact on advertising and branding is becoming increasingly important. The idea of AI-generated content is no longer a far-fetched concept, but instead a reality that is predicted to cause authenticity issues for 80% of marketers by 2027.
Microsoft has launched Dynamics 365 Copilot, an AI assistant for marketing and sales professionals that can assist with customer service, customer categorization, and marketing copywriting.
A TikTok ban bill was recently introduced, although it has not been passed into law. However, some states have already imposed bans on the use of the app on government phones or on Wi-Fi networks provided at certain state universities.
Assuming that a ban on TikTok is implemented in the US, it begs the question of where the advertising revenue would be directed.
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DISCLAIMER: The sales figures stated on this landing page are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter). The average person who buys “how to” information gets little to no results. We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action.
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