Marketers in the United States are facing a confusing array of privacy regulations at the state level, while also closely monitoring ongoing efforts to pass a federal data privacy framework. California and Virginia have both recently introduced privacy laws, with similar legislation coming into effect in Colorado, Connecticut, and Utah later in the year.

  • Companies will need to decide whether and how to establish a universal browser-accessible system that allows users to block the sale or use of their data for targeted advertising.
  • These opt-out signals prevent consumers from having to visit each website they engage with in order to stop the sale and sharing of their data, and California and Colorado regulators require businesses to abide by them.
  • However, marketers have expressed doubts about the viability of that strategy.

These laws give consumers the right to access, update, delete, and opt out of having their personal information used for targeted advertising and profiling. Moreover, the laws contain various nuances that marketers need to consider when creating compliance plans, including different standards for handling opt-out requests and the management of sensitive information.

In addition to these state-level developments, the US Congress has made progress towards enacting federal privacy legislation, with the American Data Privacy and Protection Act being advanced in the House in July. This act aims to improve data protections for children and teenagers, halt algorithmic prejudice, and give consumers the ability to access, correct, delete, and prohibit the sharing of their personal information. However, it remains uncertain whether Congress will be able to pass this legislation due to divided government.

Regardless of the outcome at the federal level, the new state laws will require marketers to be more transparent with customers, including in their privacy policies.

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36 Responses

  1. Hi there, I discovered your website via Google whilst searching for
    a similar subject, your site came up, it seems good.
    I’ve bookmarked it in my google bookmarks.
    Hello there, just was aware of your blog thru Google, and located that it
    is truly informative. I am gonna watch out for brussels.
    I will appreciate if you happen to proceed this in future.
    Lots of people will probably be benefited from your writing.

    Cheers!

  2. Definitely consider that which you said. Your favourite
    reason appeared to be on the internet the simplest factor to be mindful
    of. I say to you, I certainly get irked even as people think
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    the entire thing with no need side-effects , folks could take a signal.
    Will likely be again to get more. Thanks

  3. You really make it seem so easy along with your presentation but I in finding this topic to be
    really one thing which I feel I would by no means understand.

    It seems too complicated and extremely extensive for me.
    I am having a look forward in your subsequent put up, I will try to get the hang of
    it!

  4. Have you ever considered publishing an e-book or guest authoring on other sites?

    I have a blog based upon on the same information you discuss and would really like to have you share some
    stories/information. I know my visitors would appreciate your work.
    If you’re even remotely interested, feel free to shoot me an e mail.

  5. Incredible! This blog looks just like my old one!
    It’s on a completely different topic but it
    has pretty much the same layout and design. Excellent choice of colors!

  6. Heya! I know this is sort of off-topic but I needed to ask.
    Does building a well-established website such as yours
    take a massive amount work? I’m completely new to blogging but I do write in my journal every day.
    I’d like to start a blog so I can share my personal experience and feelings online.
    Please let me know if you have any recommendations or tips for brand new aspiring blog
    owners. Appreciate it!

  7. Hello! I’ve been reading your web site for a while now
    and finally got the courage to go ahead and give you a shout out from Humble Tx!
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  8. fantastic submit, very informative. I wonder why the other
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  9. Everything typed made a lot of sense. However, consider this,
    what if you added a little information? I mean, I don’t
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    a person’s attention? I mean A Slew of New Privacy Regulations,
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    You might add a related video or a related picture or two to grab readers interested about
    everything’ve written. Just my opinion, it might make your posts a little livelier.

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  14. I am not sure where you are getting your information, but good topic.
    I needs to spend some time learning more or understanding more.
    Thanks for wonderful information I was looking for this information for my
    mission.

Leave a Reply

Your email address will not be published. Required fields are marked *