- Jonathan Greene
- April 14, 2023
- 2:34 pm
- 24 Comments
Today, let’s get to the point and discuss machine learning in the context of marketing and advertising. Only the facts, no hype, to guide your wise media purchase choices. Let’s get started!
The Real Truth in Machine Learning
Teaching computers to learn from data and develop over time is at the heart of machine learning. Since the 1950s, it has been around and developed into a strong tool for several businesses, including marketing and advertising. Let’s now examine how it is utilized in media buying nowadays.
ML’s Lowly Beginnings: A Walk Down Memory Lane
Machine learning first appeared in the 1950s as a technique to teach computers to play games like checkers, laying the groundwork for later uses. Simple algorithms that could “learn” from experience were all the rage back then. Nowadays, ML has developed into a sophisticated technology that aids companies in making data-driven decisions.
The Details: ML in Marketing & Advertising
The placement, targeting, and bid optimization of advertisements now relies heavily on machine learning algorithms. For improved ROIs, Facebook Ads, for instance, employ machine learning to evaluate millions of data points and make modifications in real-time. It isn’t novel or spectacular, but it is a tried-and-true strategy that aids media buyers in making more informed choices.
Making Sense of the Magic: How Machine Learning Works in Modern Advertising
The ability of machine learning in advertising to find correlations and make predictions based on enormous volumes of data is its secret sauce. The more data it has, the better it becomes at decision making. As an example, consider retargeting campaigns. Users’ online behavior is analyzed by ML algorithms, which then display relevant adverts based on their likes and interests. It’s like having a personal assistant that anticipates your needs before you even ask for them. That is the power of machine learning at work!
The iOS14 Curveball: Meeting New Difficulties
By limiting user data access, Apple’s iOS14 update upended things. Because of this, advertisers and media buyers need to adapt and develop new ways to use machine learning that don’t only rely on third-party data. It’s about resilience and coming up with original ideas in a world where everything is changing, not about innovation.
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