Check out our blog posts

Ad Spend Declines for 6 Months Straight As of December

According to revised data from Standard Media Index’s US Ad Market Tracker, total ad spending in the US fell 12.1% in December 2022, marking the sixth consecutive month of decline. The revised index, which includes more granular digital data, also shows that previous month’s declines were less severe than originally reported.

Read More »

TikTok To Allow Regulators Under The Hood of Their Algorithm in Unprecedented Move

In order to curry favor with regulators and perhaps get a leg up in the discussion around privacy and data, it seems TikTok may do the unthinkable – it may lift the veil on its recommendations algorithm. The Wall Street Journal reported Tuesday that, as part of the overhaul of its US business, TikTok has promised regulators some degree of oversight over its algorithm.

Read More »

get maad weekly!