As marketers, we all know that a great narrative can capture our attention and help us connect with a brand on a deeper level. But how do you create a story that really resonates with your target audience? Well, my friends, that’s what we’re going to explore in this post.
The PWAT model stands for Problem, Why, Agitate, and Tease the solution. This framework, heavily used by our Copy Chief Lee Thompson, is designed to identify your audience’s pain points, explain why they exist, and then use that information to agitate the problem before teasing the solution.
Hey there, media buying and copywriting savants! Today, we’re going to talk about three powerful copywriting frameworks that you can use to create high-converting copy. Let’s jump right in!
Google is stepping up their game with a new AI-powered search engine called “Magi,” as reported by The New York Times. Now, they haven’t announced a solid launch timeline, but rumor has it that they’ll start testing this bad boy as early as next month. And get this, they’re planning to expand access to a whopping 30 million users by the end of the year.
You’ve got a business that’s growing like a weed, but you know you could be doing even better if you just had the right person managing your paid media. The stakes are high, and you need to find the perfect fit. So, let’s dive into it and learn how to find that absolute gem of a media buyer!
This site is not a part of the Facebook™ website or Facebook™ Inc. Additionally, this site is NOT endorsed by Facebook™ in any way. FACEBOOK™ is a trademark of FACEBOOK™, Inc.
DISCLAIMER: The sales figures stated on this landing page are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter). The average person who buys “how to” information gets little to no results. We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action.
Copyright © 2022 The Hemon Group, LLC. All Rights Reserved.
The Hemon Group | 3401 W. Mallory Lane | Suite 410 | Franklin. TN 37067
