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Agitate and Solve: The Power of the PWAT Copywriting Framework

The PWAT model stands for Problem, Why, Agitate, and Tease the solution. This framework, heavily used by our Copy Chief Lee Thompson, is designed to identify your audience’s pain points, explain why they exist, and then use that information to agitate the problem before teasing the solution.

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Google’s Magi: Revolutionizing Search with AI-Powered Anticipation

Google is stepping up their game with a new AI-powered search engine called “Magi,” as reported by The New York Times. Now, they haven’t announced a solid launch timeline, but rumor has it that they’ll start testing this bad boy as early as next month. And get this, they’re planning to expand access to a whopping 30 million users by the end of the year.

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