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TikTok Continues to Add Functionality, Win Market Share

TikTok has obtained a license from IMDb to allow its users to include information about movies and TV shows in their videos and provide links to these titles through an in-app interface. Initially, this feature will be available to viewers in the US and UK.

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A Look Ahead at 2023: Top Marketing Trends

In the coming year, we expect to see more brands and industries allocate a larger portion of their digital advertising budget towards TikTok, which will stimulate further innovation on the platform and create more marketing opportunities within the digital advertising industry.

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A Slew of New Privacy Regulations Both State and Federal Are Just Around the Corner

Companies will need to decide whether and how to establish a universal browser-accessible system that allows users to block the sale or use of their data for targeted advertising.
These opt-out signals prevent consumers from having to visit each website they engage with in order to stop the sale and sharing of their data, and California and Colorado regulators require businesses to abide by them.
However, marketers have expressed doubts about the viability of that strategy.

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