Category: Business and Strategy

The Difference Between ChatGPT 3 and ChatGPT 4 Explained

Generative Pre-Trained Transformer 3 (GPT-3) and Generative Pre-Trained Transformer 4 (GPT-4) are two of the most recent advancements for refining and developing AI. GPT-3 was introduced in May 2020, while its successor, GPT-4, is expected to be publicly available in early 2023. Both GPT models offer sophisticated natural language processing capabilities, but there are notable differences between them.

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Meta Lays Off 10k Employees, Zuck Eyes New Strategy

On Tuesday, Meta made a somber announcement of a second wave of layoffs, marking another setback for the social media giant. The CEO, Mark Zuckerberg, took responsibility for the company’s errors that led to this decision. This is not the first time that Zuckerberg has shouldered the blame for layoffs, as he admitted his misjudgment at the start of the pandemic, which resulted in the November 2022 layoffs of 11,000 employees.

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New IAB Proposal on Ad Video Categorization Making Waves

The proposal put forth by the Interactive Advertising Bureau (IAB) has sparked controversy as it suggests a new classification for instream video ads, which could have significant implications for buyers and sellers. Instream ads, which are commonly found before, during, or after digital video content, would be split into two new categories: primary instream and accompanying instream.

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With the Rise of AI, What Does The Future of Search Ads Look Like?

As AI continues to advance and become integrated into various aspects of our daily lives, the conversation around its potential impact on advertising and branding is becoming increasingly important. The idea of AI-generated content is no longer a far-fetched concept, but instead a reality that is predicted to cause authenticity issues for 80% of marketers by 2027.

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Let’s Say TikTok Gets Banned. What Happens to Brand Budgets?

A TikTok ban bill was recently introduced, although it has not been passed into law. However, some states have already imposed bans on the use of the app on government phones or on Wi-Fi networks provided at certain state universities.

Assuming that a ban on TikTok is implemented in the US, it begs the question of where the advertising revenue would be directed.

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Economic Downturn: Diversify Your Media Buying

Your C-suite may be quick to cut budgets for advertising and digital marketing during recessions, but this can be a detrimental move. It is natural for brands and investors to feel apprehensive about poor economic conditions, and some may choose to increase spending to gain an advantage over competitors.

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Gen Z’s Apple Fanboy Status Might Propel The Giant to Increased Ad Revenues

Apple has a strong grip on Generation Z in the US, as 34% of iPhone owners are from this group, nearly three times the 10% of Samsung. Additionally, Apple ranks in the top 20 favorite brands of Gen Z, while Samsung does not. Even with the slowing demand for smartphones, Apple’s overall market share grew from 35% to 50% last year, according to Counterpoint.

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Trade Desk Is Looking Good, Earnings Report

The Trade Desk, a programmatic advertising company, disclosed robust earnings this week, indicating that the sector recognizes the potential of its post-cookie solutions and streaming measurement partnerships to address challenges in audience targeting.

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Snap Doubles Down on Committment to Direct Response Ads

During Snap’s Investor Day event on Thursday, the company reiterated its dedication to augmented reality (AR), expressed efforts to enhance its direct-response advertising business, and revealed notable growth in its user base. Evan Spiegel, the CEO and co-founder, stated that Snapchat’s monthly active users have increased to 750 million from 600 million in April 2022, with 20% of them located in North America, equivalent to over 150 million users.

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