According to an Oarex analysis, digital media revenues significantly decreased in the third quarter, causing concern for companies like Google and Meta. However, one type of digital media company saw an increase in revenues during this time period: advertising measurement companies.

In the third quarter, several digital media companies, including Zeta Global, DoubleVerify, The Trade Desk, Hubspot, Integral Ad Science, and others, experienced revenue growth of 25% or more.  While we don’t have insight into the earnings of vertically aligned measurement companies in the direct response space such as Hyros and Wicked Reports,  you can bet they are experiencing a similar boon. 

In 2022, the advertising industry faced challenges due to signal loss, economic downturn, and reduced spending, leading to turmoil. However, some companies are using this as an opportunity to offer solutions for signal loss and form significant partnerships.  Or, at least they are pitching that they have ideas about how to reduce signal loss, as the industry as of yet has not seen a clear solution put into practice that really solves the problem. 

Digital TV is starting to be a key playground in the measurement conversation.  Hulu, Netflix, Etc.  Although streaming services and cord-cutting rates among US consumers have been increasing, some have questioned the accuracy of streaming and connected TV measurement this year due to the proliferation of ad-supported options and addressability issues on CTV devices.

Interestingly, some streaming media companies are beginning to engineer their own solutions in the way of data clean rooms and other initiatives. Firms such as The Trade Desk and DoubleVerify have been developing measurement solutions for streamers, broadcasters, and digital marketers. These companies have also entered into important agreements with streaming services. For example, The Trade Desk is collaborating with Disney on the ad-supported tier for Disney+.

The ongoing saga of measurement in direct response marketing is a prickly one, and one that’s not likely to be solved any time soon. We’ll continue to cover novel attempts at workable solutions and keep you in the loop if we find any game-changing technologies. 

15 Responses

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    직접 방문해서 케어 해드립니다 ” 출장안마

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15 Responses

  1. “선입금&예약금없는 후불제
    시그니처출장마사지 시그니처출장안마 입니다.
    자택 오피스텔 모텔 호텔 등 에서 이용가능하며
    경기 인천 서울 전지역 30분 이내
    방문 가능합니다” 출장안마

  2. “이제 나가지말구 간편하게 계신곳에서 편하게 이용하세요 ~
    서울 전지역 모텔 . 호텔 . 오피스텔 . 원룸 등에서
    전화한통만 주시면 ok ~ !!
    직접 방문해서 케어 해드립니다 ” 출장안마

  3. Anna Berezina is a eminent framer and speaker in the field of psychology. With a offing in clinical feelings and far-flung study sagacity, Anna has dedicated her career to armistice human behavior and unbalanced health: https://www.designspiration.com/basssandra63. Middle of her achievement, she has мейд impressive contributions to the strength and has appropriate for a respected meditation leader.

    Anna’s mastery spans several areas of thinking, including cognitive disturbed, unquestionable non compos mentis, and passionate intelligence. Her widespread knowledge in these domains allows her to victual valuable insights and strategies exchange for individuals seeking personal increase and well-being.

    As an author, Anna has written disparate instrumental books that have garnered widespread attention and praise. Her books put up for sale mundane suggestion and evidence-based approaches to forbear individuals clear the way fulfilling lives and evolve resilient mindsets. Via combining her clinical adroitness with her passion suited for serving others, Anna’s writings secure resonated with readers around the world.

Leave a Reply

Your email address will not be published. Required fields are marked *

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