Category: Media Buying Articles

The Power of Persuasion: How Social Proof Can Influence Conversions

Have you ever wondered why some call-to-action buttons get clicked on while others are ignored? It turns out that there’s a science to the art of button design. In this post, we’ll explore the psychology of clicks and what makes people click on your call-to-action buttons. We’ll also share statistics, research, and anecdotes to illustrate the concepts.

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Unleashing Creativity in Media Buying: Examples of Successful Campaigns and Tips for Ideating Effectively

Creativity plays a significant role in media buying, as ad placement and targeting are not enough to ensure campaign success. The content of an advertisement is crucial in capturing the attention and engagement of a target audience. With the constant barrage of ads, brands need to create compelling and innovative ads that resonate with consumers to stand out. In this blog post, we will discuss the importance of creativity in media buying and provide examples of successful ad campaigns that effectively utilized creative approaches to capture their audience’s attention.

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Here’s Why Facebook Isn’t Spending Your Ad Budget

As a social media advertising expert, I often hear from businesses and marketers who are perplexed as to why Facebook isn’t spending their entire ad budget. Despite setting a daily or lifetime budget, they notice that their ads may not be delivering at all or are only running for a portion of the time. This can be frustrating, but it’s important to understand that there are several reasons why this might be happening.

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Brace Yourselves: Bing Chat Search Ads Are Inbound Hot!

Microsoft’s AI-powered Bing Chat platform has recently stirred up conversation as users have reported seeing advertisements integrated into chat responses. Yusuf Mehdi, the Consumer CMO, confirmed these reports on Wednesday, stating that the tech giant is indeed considering the incorporation of ads into users’ chat experiences.

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Inflation: The Silent Thief Affecting Ecommerce Profits

Inflation, often described as a silent thief, can stealthily erode profits for unsuspecting ecommerce business owners. To safeguard against this economic phenomenon, it’s crucial to understand its potential impacts on various aspects of the ecommerce industry, from supply chain management to pricing strategies.

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In the Battle of Search Engines, Bing Doesn’t Look Scared

Microsoft’s Bing has taken a significant step forward by incorporating responses from its ChatGPT-powered feature, Bing Chat Answers, directly into its primary search interface. This integration allows users to access a wealth of information on a wide range of topics, such as entertainment, health, and local services, across both desktop and mobile platforms.

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The 9 Psychological Motivators That Drive Conversion: Harnessing The Power of Persuasion

The art of persuasion is a powerful tool in the world of marketing. By tapping into the nine psychological motivators that drive conversion decisions, you can craft compelling campaigns that resonate with your target audience. In this blog post, we will explore these nine motivators and provide real-life examples of how they can be effectively used to boost conversions.

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