Facebook and Instagram parent Meta has been investing in artificial intelligence and machine learning to upgrade its ad technology, and not every marketer is happy.
In November, Facebook announced that breakdowns of conversion reports would become available again after the post-iOS 14 break. After a while, I began to see it in my custom ad reports, but it wasn’t available in my Ads Manager. Today, however, it finally arrived.
There’s no stopping the retail media juggernaut. At $45.05 billion in US spending in 2023, it’s already far ahead of connected TV (CTV) and closing in on traditional TV.
Direct response marketing is a highly effective method of advertising that allows businesses to engage with customers and elicit an immediate response. While some tactics such as email marketing, social media, and search engine optimization (SEO) are widely known, there are several other tactics that are equally effective but are often overlooked.
During Snap’s Investor Day event on Thursday, the company reiterated its dedication to augmented reality (AR), expressed efforts to enhance its direct-response advertising business, and revealed notable growth in its user base. Evan Spiegel, the CEO and co-founder, stated that Snapchat’s monthly active users have increased to 750 million from 600 million in April 2022, with 20% of them located in North America, equivalent to over 150 million users.
Elon Musk made an announcement on Twitter last week stating that Twitter will begin compensating creators for ad revenues generated from ads that appear in the reply threads of their tweets. However, there is a catch. In order to qualify for this revenue-sharing program, creators must enroll in Twitter Blue Verified, which costs $8 per month
Google’s Q4 results fell short in nearly all areas, marking the start of a challenging era for the internet giant. Despite YoY growth of 1% to $76.05B, revenue was below the projected $76.5B. Advertising revenue saw a decline, with YouTube ad revenue at $7.96B instead of the expected $8.25B, a YoY drop of nearly $700M in Google Search revenue, and over $800M YoY decrease in Google Network revenue.
Senator Michael Bennet, a Democrat from Colorado, has urged Apple and Google to delete TikTok from their app stores over security issues. The Senator, who sits on the Senate Intelligence Committee, sent a letter to the CEOs of Apple and Alphabet (Google’s parent company) stating that companies controlled by the Chinese Communist Party must not be allowed to accumulate data on Americans or control content consumed by nearly a third of the country’s population
As mentioned, OTT, or streaming TV, refers to any type of streaming media content delivered over the Internet. It includes subscription-based streaming services where consumers can access content on-demand without having to go through a traditional satellite or cable provider. Viewers can watch OTT content across a range of devices such as mobile phones, gaming consoles, and tablets
ChatGPT caused a buzz in December for its ease-of-use, uniqueness, and accuracy, attracting over one million users in just five days and continuing to gain popularity. However, the AI platform faces numerous challenges and limitations. One is the fear of AI, including ChatGPT, replacing a significant portion of the workforce, particularly for knowledgeable workers such as designers, copywriters, and programmers.
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