Snap Doubles Down on Committment to Direct Response Ads
During Snap’s Investor Day event on Thursday, the company reiterated its dedication to augmented reality (AR), expressed efforts to enhance its direct-response advertising business, and revealed notable growth in its user base. Evan Spiegel, the CEO and co-founder, stated that Snapchat’s monthly active users have increased to 750 million from 600 million in April 2022, with 20% of them located in North America, equivalent to over 150 million users.