The Power 5 methodology might also be nicknamed the “Jesus, take the wheel” method, because it puts all of the decision making and power into the hands of the facebook algorithm. It consists of five main thrusts, as you might have guessed

The two largest indicators I look for & train on in this topic are aggression and decisiveness. When managing ad spend of any decent proportions a media buyer must be able to make decisions quickly and be okay with the result.

As Christmas draws near, businesses everywhere are looking to capitalize on the holiday shopping season. With increased competition, it’s important to make sure your media buying strategies are optimized to make the most of the Christmas season.

As with Facebook, Google [and therefore YouTube] are making lots of significant changes that will totally change the landscape of media buying and ultimately what works on the platform.