In the coming year, we expect to see more brands and industries allocate a larger portion of their digital advertising budget towards TikTok, which will stimulate further innovation on the platform and create more marketing opportunities within the digital advertising industry.
According to industry analyst’s estimates, both YouTube and TikTok captured an average of 46 minutes of attention from adult users in the United States each day in 2022. Netflix had the highest amount of daily engagement at 60 minutes. While TikTok’s daily engagement is expected to increase to 48 minutes by 2024, it is unlikely to surpass Netflix
Paid search is the clear winner of Cyber Five, echoing a larger industry trend. We expect marketers to put more and more dollars toward paid search through 2026, when it will account for 30.0% of total media ad spending.
Several new Facebook/Meta group initiatives were released at the Facebook Communities Summit in October. Meta revealed a handful of new Group features designed to improve user engagement and make it easier for group owners to actualize their following.
Among the new group features announced were the following:
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