The results are in. The Cyber Five (the five-day period between Thanksgiving and Cyber Monday) are back in a major way. Let’s take a deep dive into the breakdown of exactly how the record-breaking week unfolded this year.

Record-breaking numbers: More than 196 million US shoppers participated online and in-store over the five-day span, according to the National Retail Federation (NRF), the highest number of shoppers ever recorded.

  • –Shoppers spent an average of $325.44 on retail purchases over the weekend. Nearly two thirds, $229.21 was spent specifically on gifts.
  • –Expert retail analysts predict that holiday sales from November 1 to December 31 will total between $942.6 billion and $960.4 billion, less than some experts had predicted ($1.297 trillion).

 

Ecommerce excellence: Consumers spent $35.27 billion online during the Cyber 5 this year, up 4% year over year (YoY)

  • –Thanksgiving spending led the charge with record-breaking numbers ($5.29 billion, up 2.9% YoY), Black Friday (up 2.3% YoY with $9.2B), and Cyber Monday (Up 5.8% with $11.3B).
  • –Experts are predicting  that online spend will grow almost 3% this year hitting $210.1 billion. 
  • –Top product categories during the Cyber Five included jewelry, sporting goods, stoys, apparel, and books, as well as expensive gifts like game consoles, electronics, computers, appliances.

 

Ad Tactics Summary: Paid search was the biggest driver of sales for retailers across the five-day period accounting for almost 30% of online sales, followed by direct response marketing (18%), affiliate/partner marketing (18%), email (17%), and organic search (15%).

What We Learned: Here are a few takeaways from a deep dive on Cyber 5 retail statistics:

1. Discounts Did the Deed – drove shoppers to spend. Electronics and toys were the most discounted categories (25% and 34% off list price, respectively), followed by computers, televisions, apparel, sporting goods, furniture, and appliances.

2. More People Used Mobile Phones to Shop. Retail shopping on mobile drove over half of the weekend’s sales for the first time this year with 55% of sales coming from smartphones (up from 51% last year).

3. Consumers dug flexible payment options. Orders placed with buy now, pay later (BNPL) services grew 85% and BNPL revenues increased 88% compared with the week prior.

4. Curbside pickup use declined. As more shoppers returned to physical stores, curbside pickup fell to the wayside.

Wrapping It Up (See what I did there?): It looks like Christmas is back in a big way. After a couple of depressing years of covid-era shopping, customers are feeling good about pulling out the wallet again.  From the looks of things, you’re going to have to play the discount game to win attention, so be prepared.

Though it sometimes seems counter-intuitive to use discounts to acquire customers at the expense of margin, it seems to be working. Plus, it may help ease the bloated inventories that have plagued retailers all year, putting them in a good position heading into the new year.

Happy hunting, media buyers. 

252 Responses

  1. Reading your article has greatly helped me, and I agree with you. But I still have some questions. Can you help me? I will pay attention to your answer. thank you.

  2. Your article gave me a lot of inspiration, I hope you can explain your point of view in more detail, because I have some doubts, thank you.

  3. I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.

  4. Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  5. Loveloren is a brand that embodies elegance and versatility across various categories, offering exquisite lingerie, stylish swimwear, dynamic activewear, chic accessories, and fashionable clothing. Each piece in their collection is meticulously designed to blend comfort with high fashion, ensuring that every item enhances the wearer’s confidence and style. From delicate, intricately crafted lingerie to bold, statement-making swimwear, and from performance-driven activewear to versatile accessories and sophisticated everyday clothing, Loveloren caters to a diverse array of tastes and lifestyles. This dedication to quality and design makes Loveloren a go-to destination for those seeking both beauty and functionality in their wardrobe.

  6. When was the last time you thought about your home or car’s security? We usually only think of locksmiths in times of trouble – maybe you’re locked out, misplaced your keys, or need better security. But having a trusted locksmith on speed dial can make a huge difference when an emergency strikes. That’s where Brothers Locksmith comes in – your reliable partner for all things lock and key.

  7. Malka Med Spa is a luxurious medical spa that offers a range of aesthetic and wellness services designed to enhance beauty and promote overall well-being. With a focus on advanced skincare treatments, the spa provides services such as facials, chemical peels, laser hair removal, and injectables like Botox and dermal fillers. The experienced team at Malka Med Spa combines medical expertise with a calming environment to ensure clients receive personalized care and exceptional results. The spa emphasizes a holistic approach to beauty, aiming to boost confidence and help clients achieve their desired aesthetic goals.

  8. Nice post. I was checking continuously this blog and I’m impressed! Extremely helpful info specially the last part 🙂 I care for such information a lot. I was seeking this certain info for a long time. Thank you and good luck.

  9. I don’t even know how I ended up here, but I thoughtthis post was good. I don’t know who you are but certainly you’re going to a famous blogger if you are not already 😉 Cheers!

  10. Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  11. Greetings! Very helpful advice in this particular post! It’s the little changes that make the most significant changes. Thanks a lot for sharing!

  12. I don?t even know how I ended up here, but I thought this post was good. I don’t know who you are but certainly you are going to a famous blogger if you are not already 😉 Cheers!

  13. Howdy! I know this is kind of off topic but Iwas wondering if you knew where I could find a captcha plugin for mycomment form? I’m using the same blog platform as yours and I’m having difficulty findingone? Thanks a lot!

  14. This is a very good tip particularly to those new to the blogosphere. Short but very accurate information Many thanks for sharing this one. A must read article!

  15. Howdy! I could have sworn I’ve been to this blog before but afterbrowsing through some of the post I realized it’s new to me.Anyhow, I’m definitely delighted I found it and I’ll be bookmarking and checkingback often!

  16. Hello there, just became aware of your blog through Google, and found that it is truly informative.I am going to watch out for brussels. I’ll be grateful if you continue this in future.Many people will be benefited from your writing.Cheers!

  17. I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.

  18. So pleased to possess located this submit.. Undoubtedly valuable perspective, many thanks for expression.. Excellent views you possess here.. I enjoy you showing your point of view..

  19. Thanks on your marvelous posting! I actually enjoyed reading it, you might be a great author. I will always bookmark your blog and may come back down the road. I want to encourage you to ultimately continue your great job, have a nice afternoon!

  20. Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.

  21. Thanks for finally writing about > المقاول التركي أردوغان يواصل المتاجرة بالمرتزقة في ليبيا –ستراتيجيا نيوز Max

  22. Looking for expert guidance on protecting assets while qualifying for Medicaid? As experienced elder law attorneys near me, our team at Ohio Medicaid Lawyers provides specialized legal assistance with Medicaid planning, estate planning, and asset protection strategies. We help seniors understand medicaid eligibility income charts and navigate the complex 5-year lookback period. Visit our website for comprehensive information about Ohio medicaid income limits 2024 and schedule a consultation with a trusted elder care attorney who can safeguard your future.

  23. F*ckin’ remarkable things here. I am very glad to look your article. Thank you so much and i am having a look ahead to touch you. Will you please drop me a e-mail?

  24. Hello, you used to write great, but the last several posts have been kinda boring… I miss your great writings. Past several posts are just a little bit out of track! come on!

  25. I’ve been using order thc gummies regular on account of on the other side of a month now, and I’m justifiably impressed during the positive effects. They’ve helped me judge calmer, more balanced, and less anxious from the beginning to the end of the day. My forty winks is deeper, I wake up refreshed, and sober my nave has improved. The trait is outstanding, and I cherish the sensible ingredients. I’ll positively keep buying and recommending them to everyone I identify!

  26. It’s going to be end of mine day, but before finish I am reading this impressive post to improvemy knowledge.

  27. I love your blog.. very nice colors & theme. Did you design this website yourself or did you hire someone to do it for you? Plz answer back as I’m looking to design my own blog and would like to find out where u got this from. many thanks

  28. A fascinating discussion is definitely worth comment. I do think that you ought to publish more about this subject, it may not be a taboo subject but usually people don’t discuss these issues. To the next! Best wishes!

  29. What’s up i am kavin, its my first occasion to commenting anyplace, when i read this piece of writing i thoughti could also create comment due to this good post.

  30. Hi i am kavin, its my first time to commenting anywhere,when i read this paragraph i thought i could also make comment due to this sensible piece ofwriting.

  31. What’s Happening i’m new to this, I stumbled upon this I’ve discovered It positively useful and it has aided me outloads. I’m hoping to give a contribution & aid other customers likeits helped me. Great job.

  32. who you are however definitely you are going to a well-known blogger should youReally enjoyed this blog article.Thanks Again. Keep writing.

  33. I need to to thank you for this great read!! I certainly loved every bit of it. I have got you saved as a favorite to look at new stuff you post…

  34. Go88 – Sân chơi đổi thưởng đỉnh cao với đa dạng game bài, slot và thể thao. GO88 giao diện mượt, nạp rút siêu tốc, bảo mật an toàn – nơi đam mê thăng hoa và chiến thắng bùng nổ mỗi ngày!

  35. It’s actually a great and useful piece of info. I am happy that you simply shared this helpful info with us. Please stay us informed like this. Thanks for sharing.

  36. I¡¦m no longer sure where you’re getting your information, however great topic. I must spend a while learning more or understanding more. Thanks for fantastic info I was on the lookout for this info for my mission.

  37. There is definately a great deal to find out about this topic.I really like all of the points you’ve made.

Leave a Reply

Your email address will not be published. Required fields are marked *

252 Responses

  1. Reading your article has greatly helped me, and I agree with you. But I still have some questions. Can you help me? I will pay attention to your answer. thank you.

  2. Your article gave me a lot of inspiration, I hope you can explain your point of view in more detail, because I have some doubts, thank you.

  3. I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.

  4. Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  5. Loveloren is a brand that embodies elegance and versatility across various categories, offering exquisite lingerie, stylish swimwear, dynamic activewear, chic accessories, and fashionable clothing. Each piece in their collection is meticulously designed to blend comfort with high fashion, ensuring that every item enhances the wearer’s confidence and style. From delicate, intricately crafted lingerie to bold, statement-making swimwear, and from performance-driven activewear to versatile accessories and sophisticated everyday clothing, Loveloren caters to a diverse array of tastes and lifestyles. This dedication to quality and design makes Loveloren a go-to destination for those seeking both beauty and functionality in their wardrobe.

  6. When was the last time you thought about your home or car’s security? We usually only think of locksmiths in times of trouble – maybe you’re locked out, misplaced your keys, or need better security. But having a trusted locksmith on speed dial can make a huge difference when an emergency strikes. That’s where Brothers Locksmith comes in – your reliable partner for all things lock and key.

  7. Malka Med Spa is a luxurious medical spa that offers a range of aesthetic and wellness services designed to enhance beauty and promote overall well-being. With a focus on advanced skincare treatments, the spa provides services such as facials, chemical peels, laser hair removal, and injectables like Botox and dermal fillers. The experienced team at Malka Med Spa combines medical expertise with a calming environment to ensure clients receive personalized care and exceptional results. The spa emphasizes a holistic approach to beauty, aiming to boost confidence and help clients achieve their desired aesthetic goals.

  8. Nice post. I was checking continuously this blog and I’m impressed! Extremely helpful info specially the last part 🙂 I care for such information a lot. I was seeking this certain info for a long time. Thank you and good luck.

  9. I don’t even know how I ended up here, but I thoughtthis post was good. I don’t know who you are but certainly you’re going to a famous blogger if you are not already 😉 Cheers!

  10. Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  11. Greetings! Very helpful advice in this particular post! It’s the little changes that make the most significant changes. Thanks a lot for sharing!

  12. I don?t even know how I ended up here, but I thought this post was good. I don’t know who you are but certainly you are going to a famous blogger if you are not already 😉 Cheers!

  13. Howdy! I know this is kind of off topic but Iwas wondering if you knew where I could find a captcha plugin for mycomment form? I’m using the same blog platform as yours and I’m having difficulty findingone? Thanks a lot!

  14. This is a very good tip particularly to those new to the blogosphere. Short but very accurate information Many thanks for sharing this one. A must read article!

  15. Howdy! I could have sworn I’ve been to this blog before but afterbrowsing through some of the post I realized it’s new to me.Anyhow, I’m definitely delighted I found it and I’ll be bookmarking and checkingback often!

  16. Hello there, just became aware of your blog through Google, and found that it is truly informative.I am going to watch out for brussels. I’ll be grateful if you continue this in future.Many people will be benefited from your writing.Cheers!

  17. I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.

  18. So pleased to possess located this submit.. Undoubtedly valuable perspective, many thanks for expression.. Excellent views you possess here.. I enjoy you showing your point of view..

  19. Thanks on your marvelous posting! I actually enjoyed reading it, you might be a great author. I will always bookmark your blog and may come back down the road. I want to encourage you to ultimately continue your great job, have a nice afternoon!

  20. Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.

  21. Thanks for finally writing about > المقاول التركي أردوغان يواصل المتاجرة بالمرتزقة في ليبيا –ستراتيجيا نيوز Max

  22. Looking for expert guidance on protecting assets while qualifying for Medicaid? As experienced elder law attorneys near me, our team at Ohio Medicaid Lawyers provides specialized legal assistance with Medicaid planning, estate planning, and asset protection strategies. We help seniors understand medicaid eligibility income charts and navigate the complex 5-year lookback period. Visit our website for comprehensive information about Ohio medicaid income limits 2024 and schedule a consultation with a trusted elder care attorney who can safeguard your future.

  23. F*ckin’ remarkable things here. I am very glad to look your article. Thank you so much and i am having a look ahead to touch you. Will you please drop me a e-mail?

  24. Hello, you used to write great, but the last several posts have been kinda boring… I miss your great writings. Past several posts are just a little bit out of track! come on!

  25. I’ve been using order thc gummies regular on account of on the other side of a month now, and I’m justifiably impressed during the positive effects. They’ve helped me judge calmer, more balanced, and less anxious from the beginning to the end of the day. My forty winks is deeper, I wake up refreshed, and sober my nave has improved. The trait is outstanding, and I cherish the sensible ingredients. I’ll positively keep buying and recommending them to everyone I identify!

  26. It’s going to be end of mine day, but before finish I am reading this impressive post to improvemy knowledge.

  27. I love your blog.. very nice colors & theme. Did you design this website yourself or did you hire someone to do it for you? Plz answer back as I’m looking to design my own blog and would like to find out where u got this from. many thanks

  28. A fascinating discussion is definitely worth comment. I do think that you ought to publish more about this subject, it may not be a taboo subject but usually people don’t discuss these issues. To the next! Best wishes!

  29. What’s up i am kavin, its my first occasion to commenting anyplace, when i read this piece of writing i thoughti could also create comment due to this good post.

  30. Hi i am kavin, its my first time to commenting anywhere,when i read this paragraph i thought i could also make comment due to this sensible piece ofwriting.

  31. What’s Happening i’m new to this, I stumbled upon this I’ve discovered It positively useful and it has aided me outloads. I’m hoping to give a contribution & aid other customers likeits helped me. Great job.

  32. who you are however definitely you are going to a well-known blogger should youReally enjoyed this blog article.Thanks Again. Keep writing.

  33. I need to to thank you for this great read!! I certainly loved every bit of it. I have got you saved as a favorite to look at new stuff you post…

  34. Go88 – Sân chơi đổi thưởng đỉnh cao với đa dạng game bài, slot và thể thao. GO88 giao diện mượt, nạp rút siêu tốc, bảo mật an toàn – nơi đam mê thăng hoa và chiến thắng bùng nổ mỗi ngày!

  35. It’s actually a great and useful piece of info. I am happy that you simply shared this helpful info with us. Please stay us informed like this. Thanks for sharing.

  36. I¡¦m no longer sure where you’re getting your information, however great topic. I must spend a while learning more or understanding more. Thanks for fantastic info I was on the lookout for this info for my mission.

  37. There is definately a great deal to find out about this topic.I really like all of the points you’ve made.

Leave a Reply

Your email address will not be published. Required fields are marked *

get maad weekly!