In light of the uncertain economic conditions in the coming year, marketers and agency leaders may shift their focus on technology, following a year of fluctuations. The start of 2022 saw new technologies such as metaverse activations, NFTs, and cryptocurrencies being highly sought-after, however, their popularity began to decline due to setbacks like the failure of digital exchange FTX, investors losing interest in Meta’s virtual world plans, and an overall downturn in Silicon Valley caused by increasing federal interest rates and inflation.

Meanwhile, recent advancements in generative artificial intelligence have opened up new possibilities for automation and creative enhancement in the near future, as the ability to generate realistic copy and imagery becomes increasingly relevant to creative industries.

Given this context, some experts anticipate that in 2023, marketers may focus more on how new technologies can improve their financial performance and achieve specific business objectives, rather than continuing to experiment with them.

“The year 2022 was focused on the idea of escaping reality. We were looking for a new way to engage and find something exciting,” said Elav Horwitz, the SVP of global innovation and creative partnerships director at McCann Worldgroup. “However, in 2023, the focus will shift to being more realistic and addressing actual problems.”

As the development of a comprehensive metaverse is still far off, and NFT sales have dropped significantly, market research firm Forrester predicts that interest in these technologies will decrease in 2023.

According to analysts’ report, the metaverse has not yet experienced a widespread, popular trend that would bring it into mainstream use, similar to how Pokemon Go did for augmented reality in 2016. With marketing budgets decreasing, it is unlikely that this inflection point will happen in the near future.

“The situation could change if brands experiment with creating a combination of physical and digital experiences, but currently, it seems unlikely for 2023,” said Forrester analyst Mike Proulx. “Economic instability will lead to reduced innovation budgets, which will limit brands’ ability to take bold and risky actions.”

Mark Curtis, head of innovation at Accenture Song and co-lead of the metaverse continuum business group, is optimistic about the long-term impact of the metaverse on how people interact on the internet. However, the lack of AR and VR infrastructure required for consumers to fully engage in virtual worlds is currently hindering the technology’s growth.

“The development of the metaverse will be closely tied to hype cycles, which will fluctuate,” said Curtis. “Currently, I believe we are either at the lowest point or on the way to reaching the lowest point of one of these cycles.”

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389 Responses

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  8. Good day! I know this is kinda off topic but I was wondering if you knew where I could locate a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having problems finding one? Thanks a lot!

  9. When I initially commented I clicked the “Notify me when new comments are added” checkbox and noweach time a comment is added I get three emails with the same comment.Is there any way you can remove people from that service?Thank you!

  10. I blog quite often and I truly appreciate your content. The article has truly peaked my interest. I’m going to bookmark your blog and keep checking for new details about once per week. I opted in for your RSS feed as well.

  11. I really like how you tackled typical misconceptions During this post. It is important to set the document straight on these problems.

  12. Similarly, a torso sex doll is to solves the needs of sex. It has very realistic genitals and breasts. Some sex torso also has sex doll heads. So people often use it for vaginal sex, anal sex, breast sex, and oral sex. And the internal structure of these torso is very real. The internal passage has vivid folds. When the penis enters the vagina or anus, you can feel a real stimulus. Finally enjoy the ultimate sex pleasure.

  13. It is very important to keep your male torso dildo in good shape. Therefore, it should be cleaned after every use. If you don’t clean it in time, bacteria can grow. This can give you a serious infection. Cleaning applies to dildo and orifice. To clean surfaces including dildos.

  14. X blowjob series offers the best automatic male masturbators that will bring you realistic oral sex feeling. And the blowjob function automatic masturbators are also very popular in recent years.

  15. Another name for the blonde dolls is the blonde Barbie sex doll. When most people buy dolls, the main factors they consider are flexibility, petiteness, etc. However, the famous porn stars Marilyn, Farah, Giselle, Kate, etc. are the dream lovers of most men. Which shows that many men’s sexual fantasies are hot, sexy, or blonde women.

  16. Sight Care is a daily supplement proven in clinical trials and conclusive science to improve vision by nourishing the body from within. The Sight Care formula claims to reverse issues in eyesight, and every ingredient is completely natural.

  17. Fantastic article! The insights are valuable, and I think incorporating more images in future articles could make them even more compelling. Have you considered that?

  18. Great job on the article! The information is presented in a compelling manner. Adding more visuals in your future articles could be a great way to enrich the reader’s experience.

  19. GlucoBerry is one of the biggest all-natural dietary and biggest scientific breakthrough formulas ever in the health industry today. This is all because of its amazing high-quality cutting-edge formula that helps treat high blood sugar levels very naturally and effectively. https://glucoberrybuynow.us/

  20. EyeFortin is an all-natural eye-health supplement that helps to keep your eyes healthy even as you age. It prevents infections and detoxifies your eyes while also being stimulant-free. This makes it a great choice for those who are looking for a natural way to improve their eye health. https://eyefortinbuynow.us/

  21. Howdy! Do you know if they make any plugins tohelp with Search Engine Optimization? I’m trying to get my blogto rank for some targeted keywords but I’m not seeing very good success.If you know of any please share. Kudos!

  22. Hello There. I discovered your weblog the usage of msn. This is a really neatly written article.

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  23. Sex doll torso is very lighter than a full size sex doll. So it is very easy to use and store. If you don’t want to spend too much or don’t have a lot of space to store a full size sex toy,

  24. Appreciating the hard work you put into your site and in depth information you provide.
    It’s nice to come across a blog every once in a while that isn’t the same old rehashed information. Great read!

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  25. Sexual pleasure can bring great joy to your life. But for most people, enjoying sex pleasure is not easy. So, when you still are alone, buying a huge dildo is worth it. Enjoy sex with the huge realistic dildo anytime and anywhere.