If you’ve ever wondered how you were doing against the other media buyers out there, this email is for you!
You see, we always wanted to know exactly how our performance stacked up to the average facebook media buyer, but how can you tell?
It’s not like there’s some magical index to which you can compare your efforts and see if you’re being an efficient, effective media buyer or just wasting money…
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This week, we’re launching the Consumer Media Buying Index.
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Example. John’s CPAs have been increasing every week. Since last week, his average CPA has gone from $50 to $55, or ~ 10% increase. John wonders if he’s doing something wrong, or whether there’s some greater socio-economic context at play. John consults the CMBI and discovers that the average CPA has increased 4% week over week. John can then assume that roughly 4% of his rise in CPA is due to environmental or economic factors, and the other 6% probably is a result of inefficient strategy.
As you can see, this is highly useful information. Particularly when you are outperforming the index. For instance:
John’s CPAs have risen ~ 6% week over week, but the average CPA in the index has risen 8% during the same time frame. John is now happy because he can demonstrate to his client, with data, that he’s actually 25% more efficient than the market. Ergo, the client is realizing gains by utilizing John’s media buying services that he would not have otherwise realized.
This is just another example of how Hemon Media Group is always thinking about media buyers and the problems they face. We hope you’ll use it, and enjoy it.
You can view the Consumer Media Buying Index by visiting this web page.
We hope you’ll bookmark it and visit every week. We’ll update the numbers each Monday morning, and you’ll always have fresh data.
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Currently it seems like BlogEngine is the top blogging platform out there right now. (from what I’ve read) Is that what you are using on your blog?
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At this time it sounds like Movable Type is the top blogging platform available right now. (from what I’ve read) Is that what you’re using on your blog?
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Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.
Wow that was odd. I just wrote an very long comment but after I clicked submit my comment didn’t appear. Grrrr… well I’m not writing all that over again. Regardless, just wanted to say fantastic blog!
Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.
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Aw, this was an exceptionally good post. Taking a few minutes and actual effort to produce a very good article… but what can I say… I put things off a lot and never manage to get anything done.
Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.
Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.
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This is such a fantastic idea, Jonathan! I’ve often wondered how my media buying performance compares to others, and this new Consumer Media Buying Index sounds like exactly what the industry needs. Having a diversified weekly baseline to benchmark against will be incredibly valuable for optimizing campaigns and understanding market trends. It’s truly a game-changer for media buyers. I can already see how helpful this will be for making informed decisions, much like how a dedicated cfa calculator online helps with complex financial analysis. Can’t wait to see the first report!
This is brilliant, Jonathan! The Consumer Media Buying Index sounds like a game-changer for media buyers. I’ve often wondered how my own performance stacks up, and having a reliable, diversified weekly baseline will be incredibly valuable. It’s exactly what the industry needs to move beyond guesswork and truly understand the bigger picture. I’m excited to see how this evolves and helps us all optimize our strategies. It’s almost like having a Block Poster Maker for performance metrics!
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This is brilliant, Jonathan! The Consumer Media Buying Index sounds like an incredibly valuable tool for anyone in the media buying space. I’ve often wondered how my own performance compares, and having a reliable baseline to measure against, especially with insights into broader trends, will be a game-changer. It’s like finally having a compass in a sometimes-foggy landscape. Really looking forward to seeing how this evolves and helps us all optimize our strategies. This kind of data is gold, almost as useful as a good square feet calculator for planning!
This is a brilliant idea, Jonathan! The Consumer Media Buying Index sounds exactly like what many of us in the media buying world have been missing. It’s so difficult to gauge personal performance without a reliable benchmark, and this “average of averages” approach for key metrics like CPMs and CPAs will be incredibly valuable. I’m excited to see how this evolves and helps us all become more efficient, effective media buyers. It’s like having a universal scorecard to Convert Photo to Line Art the broader market trends!
This is a brilliant initiative! The Consumer Media Buying Index sounds like a game-changer for anyone in media buying. Finally, a way to benchmark performance beyond just our own campaigns. I’m especially interested in how the “average of averages” will help identify broader market trends versus individual campaign hiccups. It reminds me of how much data can improve creative processes, much like how tools such as AI Cartoon Video Generator are transforming content creation. Can’t wait to see the first report!
This is fantastic! The idea of a Consumer Media Buying Index is exactly what the industry needed. Being able to benchmark performance against a reliable average will be invaluable for media buyers. I can already see how this will help us understand those “deltas” in performance much better. This is a game-changer for optimizing campaigns and for those of us who love to Split Image analytics to find insights! Great work!
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This is brilliant, Jonathan! The Consumer Media Buying Index sounds like a game-changer for anyone in the media buying world. I’ve often wondered how my performance stacks up, and having a reliable baseline like this to compare against is invaluable. It’s fantastic to finally have a tool that can help us understand if rising CPAs are unique to our campaigns or part of a larger trend. Can’t wait to see the insights it provides, almost as useful as a good Merge Image tool for visualizing data!
This is a fantastic idea, Jonathan! The Consumer Media Buying Index sounds like exactly what the industry needs. I’ve often wondered how my campaign performance stacks up to others, and having a reliable baseline to compare against will be incredibly valuable. The “average of averages” approach for CPMs, CTRs, and CPAs, especially across both eComm and Lead Gen, is brilliant for understanding the broader market trends. This tool will undoubtedly help media buyers identify if their struggles are unique or part of a larger picture, just like a good Gold Calculator helps assess value. Looking forward to seeing the insights from the CMBI!
This is absolutely brilliant! I’ve always wished for a benchmark like this to truly understand how my media buying efforts stack up. The Consumer Media Buying Index sounds like a game-changer for anyone in the field. I’m especially interested in seeing how the “delta” over time can help pinpoint issues – it’s like a financial health check for campaigns. This reminds me of how useful a Savings Calculator can be for personal finance, providing a clear comparison and insight into progress. Can’t wait to see the first report!
This is absolutely brilliant, Jonathan! The Consumer Media Buying Index sounds like a game-changer for anyone in media buying. I’ve often wondered how my campaigns stacked up, and having a reliable baseline, especially one that considers different account types, will be incredibly valuable. It reminds me of how essential accurate data is for optimizing financial health—just like using a Cash Flow Calculator for personal finance. Can’t wait to see the weekly insights!