Direct response marketing is a highly effective method of advertising that allows businesses to engage with customers and elicit an immediate response. While some tactics such as email marketing, social media, and search engine optimization (SEO) are widely known, there are several other tactics that are equally effective but are often overlooked. In this blog post, we will discuss the top four most underrated direct response marketing tactics.
Direct Mail Marketing. Despite being one of the oldest forms of advertising, direct mail marketing is often ignored in today’s digital age. However, with a well-targeted list, compelling copy, and an attractive offer, direct mail marketing can be highly effective. According to a study by the Data & Marketing Association, direct mail has a response rate of 9%, compared to email’s response rate of just 1%. Direct mail allows businesses to reach customers in a tangible and personal way, which can help increase brand recognition and customer loyalty. If you’re at a loss for where to start with direct mail, try using handwritten letters for lead generation and nurturing. Our guys over at Scribe Handwritten can help.
SMS Marketing. Short message service (SMS) marketing involves sending text messages to customers’ phones to promote products, services, or offers. SMS marketing has a high open rate of up to 98%, and according to Mobile XCo, texts are read on average within five seconds of receipt. SMS marketing is a fast and easy way to engage with customers and can be used for a variety of purposes, including promotions, appointment reminders, and customer surveys.
Retargeting. The number one most often missed marketing type when I look into under-performing ads accounts is without a doubt retargeting. Retargeting is a form of online advertising that targets customers who have previously interacted with a brand’s website, app, or social media page. Retargeting ads appear to customers while they are browsing other websites, reminding them of the brand they previously engaged with. According to Criteo, retargeting ads have a click-through rate of 10 times higher than display ads, making it an effective way to engage with customers who have shown an interest in a brand.
Referral Marketing. Referral marketing is a powerful tactic that involves encouraging customers to refer their friends and family to a brand. According to Nielsen, 92% of consumers trust recommendations from friends and family over other forms of advertising. By offering incentives such as discounts, free products, or exclusive offers, businesses can encourage customers to refer others, thereby expanding their customer base.
In conclusion, direct response marketing offers a range of tactics to engage with customers and drive sales. While some tactics like email marketing and social media are well known, businesses should not overlook the underrated tactics discussed above. Direct mail, SMS marketing, retargeting, and referral marketing can be highly effective in engaging with customers and driving sales. By incorporating these tactics into their marketing strategy, businesses can see a boost in engagement and conversions.
P.S. – I prompted an AI image generation tool to create an image for direct response marketing, and it came up with a robot throwing darts. Very interesting.