The Trade Desk, a programmatic advertising company, disclosed robust earnings this week, indicating that the sector recognizes the potential of its post-cookie solutions and streaming measurement partnerships to address challenges in audience targeting.
In Q4, revenues increased by 24% compared to the previous year, amounting to $491 million, and yearly revenues increased by 32%, totaling $1.58 billion.
The growth of programmatic advertising: The advertising sector has faced numerous challenges in the past year, including reduced advertiser spending caused by uncertainties in audience targeting across various channels, impending privacy regulations, and a contracting economy. Despite the turmoil, flexible channels like programmatic advertising are likely to flourish.
The absence of standardized metrics and shifts away from reliable advertising formats, such as TV, have raised concerns about the effectiveness of many advertising channels. Consequently, advertisers believe that programmatic platforms like The Trade Desk’s can help them allocate their budgets more efficiently for optimal outcomes.
The Trade Desk’s post-cookie ad solution, Unified ID 2.0, has attracted high-profile partnerships, including Disney, which brought on The Trade Desk in July to manage the ad-supported tier for Disney+, combining clean room data with Unified ID 2.0. Prior to Disney, major advertising partners such as Nielsen, Liveramp, Criteo, and FuboTV had already employed The Trade Desk’s technology. In October, FuboTV reported that its use of Unified ID 2.0 resulted in a 25% increase in ad impressions and a 61.5% surge in advertiser spending.
The Trade Desk’s impressive performance reflects the advertising industry’s eagerness for solutions that can resolve issues concerning audience targeting across various channels and the phasing out of browser cookies. With numerous thriving partnerships, Unified ID 2.0 has the potential to emerge as a leading solution in the evolving advertising landscape.
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Understanding COSC Validation and Its Importance in Horology
COSC Certification and its Stringent Standards
Controle Officiel Suisse des Chronometres, or the Controle Officiel Suisse des Chronometres, is the official Swiss testing agency that attests to the precision and accuracy of wristwatches. COSC accreditation is a sign of quality craftsmanship and trustworthiness in chronometry. Not all watch brands follow COSC certification, such as Hublot, which instead adheres to its proprietary strict standards with mechanisms like the UNICO calibre, reaching equivalent precision.
The Science of Exact Timekeeping
The central mechanism of a mechanized timepiece involves the mainspring, which delivers energy as it loosens. This mechanism, however, can be prone to environmental factors that may impact its precision. COSC-certified mechanisms undergo rigorous testing—over fifteen days in various conditions (five positions, three temperatures)—to ensure their resilience and reliability. The tests assess:
Typical daily rate accuracy between -4 and +6 seconds.
Mean variation, highest variation levels, and effects of thermal variations.
Why COSC Accreditation Is Important
For timepiece enthusiasts and connoisseurs, a COSC-accredited watch isn’t just a item of technology but a proof to lasting excellence and precision. It symbolizes a watch that:
Offers excellent dependability and precision.
Provides assurance of superiority across the whole design of the watch.
Is probable to hold its value better, making it a sound choice.
Famous Timepiece Manufacturers
Several famous brands prioritize COSC accreditation for their watches, including Rolex, Omega, Breitling, and Longines, among others. Longines, for instance, offers collections like the Archive and Soul, which highlight COSC-accredited movements equipped with cutting-edge materials like silicon balance springs to boost resilience and performance.
Historical Background and the Development of Chronometers
The notion of the chronometer originates back to the need for accurate timekeeping for navigation at sea, emphasized by John Harrison’s work in the eighteenth century. Since the formal establishment of COSC in 1973, the accreditation has become a yardstick for evaluating the accuracy of high-end timepieces, continuing a legacy of excellence in watchmaking.
Conclusion
Owning a COSC-validated timepiece is more than an aesthetic selection; it’s a dedication to excellence and precision. For those valuing accuracy above all, the COSC certification offers peacefulness of mind, guaranteeing that each certified timepiece will function reliably under various conditions. Whether for personal contentment or as an investment decision, COSC-accredited timepieces distinguish themselves in the world of horology, carrying on a tradition of meticulous timekeeping.