The downturn in advertising is set to continue well into 2023. A recent survey by the World Federation of Advertisers (WFA) revealed that nearly 30% of major advertisers are planning to cut their ad budgets next year. 74% cited the current economic situation as the reason for these decisions.

However, it’s not all bad news. As many advertisers are either growing their budgets or keeping them the same. 30% of respondents said their 2023 advertising budget will increase, while 40% expect spending to stay the same. Despite this, 75% of respondents said their budgets are under “heavy scrutiny,” even if they’re not currently planning a reduction.

Many industries are now diverting funds away from traditional advertising channels and instead investing in direct-to-consumer marketing. This allows them to avoid dealing with ad exchanges and maintain customer loyalty during a potential consumer spending downturn. 42% of survey respondents said they would be spending more on digital advertising next year, with 50% planning to cut “offline” ad spending. This shift in spending makes sense as more and more consumers are cutting the cord and streaming is becoming increasingly popular.

However, while this is good news for connected TVs, media platforms, and others, they still have plenty of issues to work out if they want to claim a larger share of the advertising budget. Both connected TVs and podcasting have had significant fraud scandals in 2022, which is causing marketers to divert spending elsewhere.

Keeping it in perspective, 40% of advertisers say they plan to leave their budgets the same year over year.  The larger trend seems to be that marketers are having to defend their budgets more vehemently as time goes on and the recession deepens. 

81 Responses

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81 Responses

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  15. Its like you read my mind! You seem to know so much about this,
    like you wrote the book in it or something. I think that you could do with some pics to drive the message home
    a little bit, but other than that, this is excellent blog.
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  16. Hello there! This is my first comment here so I just wanted to give a quick
    shout out and tell you I really enjoy reading
    through your posts. Can you suggest any other blogs/websites/forums that deal with the same
    subjects? Thanks!

  17. Today, I went to the beachfront with my kids. I found
    a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put the shell to her ear and screamed.
    There was a hermit crab inside and it pinched
    her ear. She never wants to go back! LoL I know this is completely off topic but I had to tell someone!

  18. Hello! I just wanted to ask if you ever have any problems with hackers?
    My last blog (wordpress) was hacked and I ended up losing several weeks of hard work
    due to no back up. Do you have any methods to prevent hackers?

  19. You have made some decent points there. I checked on the internet for additional information about the issue and found most individuals will go
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  20. We offer WhatsApp hash channels and WhatsApp software
    solutions for your online marketing needs. You can buy WhatsApp hash channels and
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    • WhatsApp wart exactor 3.2: This tool can extract and convert WhatsApp queen channels
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    • WhatsApp contact filter 5.3: This tool can filter out the active
    WhatsApp users from any mobile numbers.
    • WhatsApp lastseen v6.3: This tool can check
    the last seen status of any WhatsApp users.

    • WhatsApp status filter V2.8: This tool can filter out the status content and update time of
    any WhatsApp users. It can also identify the business WhatsApp
    users and their details.
    • WhatsApp group blaster V3.2: This tool can create and edit bulk WhatsApp
    groups for yourself and promote your products or services in them.

    • WhatsApp blaster sender V7.4: This tool can send bulk messages to your target audience using WhatsApp.

    All our WhatsApp software tools are updated
    to 2023 versions and are user-friendly and effective. You can boost your online marketing sales with our WhatsApp software solutions.

    Visit our website [www.kakabibi.com] to buy all WhatsApp software tools

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