Apple has a strong grip on Generation Z in the US, as 34% of iPhone owners are from this group, nearly three times the 10% of Samsung. Additionally, Apple ranks in the top 20 favorite brands of Gen Z, while Samsung does not. Even with the slowing demand for smartphones, Apple’s overall market share grew from 35% to 50% last year, according to Counterpoint.
There’s no stopping the retail media juggernaut. At $45.05 billion in US spending in 2023, it’s already far ahead of connected TV (CTV) and closing in on traditional TV.
Direct response marketing is a highly effective method of advertising that allows businesses to engage with customers and elicit an immediate response. While some tactics such as email marketing, social media, and search engine optimization (SEO) are widely known, there are several other tactics that are equally effective but are often overlooked.
The Trade Desk, a programmatic advertising company, disclosed robust earnings this week, indicating that the sector recognizes the potential of its post-cookie solutions and streaming measurement partnerships to address challenges in audience targeting.
During Snap’s Investor Day event on Thursday, the company reiterated its dedication to augmented reality (AR), expressed efforts to enhance its direct-response advertising business, and revealed notable growth in its user base. Evan Spiegel, the CEO and co-founder, stated that Snapchat’s monthly active users have increased to 750 million from 600 million in April 2022, with 20% of them located in North America, equivalent to over 150 million users.
Microsoft’s new AI-powered Bing search engine has received positive feedback from 71% of testers, according to a blog post released by the company on Thursday. The search engine has also seen an increase in engagement with traditional search results as well as its new chat feature
Elon Musk made an announcement on Twitter last week stating that Twitter will begin compensating creators for ad revenues generated from ads that appear in the reply threads of their tweets. However, there is a catch. In order to qualify for this revenue-sharing program, creators must enroll in Twitter Blue Verified, which costs $8 per month
Elon Musk made an announcement on Twitter last week stating that Twitter will begin compensating creators for ad revenues generated from ads that appear in the reply threads of their tweets. However, there is a catch. In order to qualify for this revenue-sharing program, creators must enroll in Twitter Blue Verified, which costs $8 per month
At a Tuesday industry gathering, Yusuf Mehdi, Microsoft’s Consumer CMO, declared the newly upgraded Bing, fueled by AI technology, as the “future of search and browsing” that will rival Google. The improved Bing chatbot, introduced shortly after Microsoft invested $10 billion in OpenAI (the parent company of ChatGPT), will utilize the more advanced Prometheus model (neither entity is referring to it as the highly anticipated GPT-4), enhancing the accuracy of answers, providing quicker search outcomes, and considering the user’s location in query responses.
Let’s take a deep dive into the concept of value. In the heuristic, we’re asking you to use your knowledge of marketing tactics to enhance the perceived value of your product or service in the eyes of your ideal future customer. It would, of course, be helpful to fully understand what value means in this context, so let’s start there.
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DISCLAIMER: The sales figures stated on this landing page are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter). The average person who buys “how to” information gets little to no results. We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action.
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