On Tuesday, Meta made a somber announcement of a second wave of layoffs, marking another setback for the social media giant. The CEO, Mark Zuckerberg, took responsibility for the company’s errors that led to this decision. This is not the first time that Zuckerberg has shouldered the blame for layoffs, as he admitted his misjudgment at the start of the pandemic, which resulted in the November 2022 layoffs of 11,000 employees.

The proposal put forth by the Interactive Advertising Bureau (IAB) has sparked controversy as it suggests a new classification for instream video ads, which could have significant implications for buyers and sellers. Instream ads, which are commonly found before, during, or after digital video content, would be split into two new categories: primary instream and accompanying instream.

A TikTok ban bill was recently introduced, although it has not been passed into law. However, some states have already imposed bans on the use of the app on government phones or on Wi-Fi networks provided at certain state universities.

Assuming that a ban on TikTok is implemented in the US, it begs the question of where the advertising revenue would be directed.

Your C-suite may be quick to cut budgets for advertising and digital marketing during recessions, but this can be a detrimental move. It is natural for brands and investors to feel apprehensive about poor economic conditions, and some may choose to increase spending to gain an advantage over competitors.