Author: Jonathan Greene

Meta Lays Off 10k Employees, Zuck Eyes New Strategy

On Tuesday, Meta made a somber announcement of a second wave of layoffs, marking another setback for the social media giant. The CEO, Mark Zuckerberg, took responsibility for the company’s errors that led to this decision. This is not the first time that Zuckerberg has shouldered the blame for layoffs, as he admitted his misjudgment at the start of the pandemic, which resulted in the November 2022 layoffs of 11,000 employees.

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New IAB Proposal on Ad Video Categorization Making Waves

The proposal put forth by the Interactive Advertising Bureau (IAB) has sparked controversy as it suggests a new classification for instream video ads, which could have significant implications for buyers and sellers. Instream ads, which are commonly found before, during, or after digital video content, would be split into two new categories: primary instream and accompanying instream.

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With the Rise of AI, What Does The Future of Search Ads Look Like?

As AI continues to advance and become integrated into various aspects of our daily lives, the conversation around its potential impact on advertising and branding is becoming increasingly important. The idea of AI-generated content is no longer a far-fetched concept, but instead a reality that is predicted to cause authenticity issues for 80% of marketers by 2027.

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Let’s Say TikTok Gets Banned. What Happens to Brand Budgets?

A TikTok ban bill was recently introduced, although it has not been passed into law. However, some states have already imposed bans on the use of the app on government phones or on Wi-Fi networks provided at certain state universities.

Assuming that a ban on TikTok is implemented in the US, it begs the question of where the advertising revenue would be directed.

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Economic Downturn: Diversify Your Media Buying

Your C-suite may be quick to cut budgets for advertising and digital marketing during recessions, but this can be a detrimental move. It is natural for brands and investors to feel apprehensive about poor economic conditions, and some may choose to increase spending to gain an advantage over competitors.

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Adapt Or Die: 3 Ways Copywriters Can Embrace the AI Revolution

It is common for us to dismiss or reject anything that we fear or do not comprehend easily by saying “f*ck off”. Initially, I was inclined to think that there was no way an AI could replace human writers and disregarded the hype surrounding it. Writing is more of an art form that relies on the human touch and authentic emotions. Additionally, AI tools depend on existing data and patterns.

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5 Articles Every Copywriter Should Read

As a marketer or communicator, ensuring your copy is compelling and distinctive is crucial. Although there’s an abundance of information online regarding good copywriting, you’re likely familiar with much of it as it has been extensively covered. Therefore, I have collated what I consider to be the top five copywriting articles on the internet in this piece.

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