Author: Jonathan Greene

Agitate and Solve: The Power of the PWAT Copywriting Framework

The PWAT model stands for Problem, Why, Agitate, and Tease the solution. This framework, heavily used by our Copy Chief Lee Thompson, is designed to identify your audience’s pain points, explain why they exist, and then use that information to agitate the problem before teasing the solution.

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Google’s Magi: Revolutionizing Search with AI-Powered Anticipation

Google is stepping up their game with a new AI-powered search engine called “Magi,” as reported by The New York Times. Now, they haven’t announced a solid launch timeline, but rumor has it that they’ll start testing this bad boy as early as next month. And get this, they’re planning to expand access to a whopping 30 million users by the end of the year.

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A Straightforward Look at Machine Learning for Media Buyers

Teaching computers to learn from data and develop over time is at the heart of machine learning. Since the 1950s, it has been around and developed into a strong tool for several businesses, including marketing and advertising. Let’s now examine how it is utilized in media buying nowadays.

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Building a High-Performing Team: Tips for Success

If you want to succeed in today’s fast-paced and competitive market, building a high-performing team is essential. But creating such a team isn’t just about hiring talented individuals. It’s about creating a culture of excellence and teamwork that fosters creativity, innovation, and success.

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Decoding Artificial General Intelligence: Exploring AGI and the Role of ChatGPT-4

The concept of Artificial General Intelligence (AGI) has captured the attention and imagination of AI experts around the globe. While some anticipate the incredible advantages AGI could offer, others voice apprehensions about its potential hazards. In this blog article, we will explore the essence of AGI, the relationship between ChatGPT-4 and AGI, the reasons for people’s concerns surrounding AGI, and the possible timeline for AGI development.

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The Power of Persuasion: How Social Proof Can Influence Conversions

Have you ever wondered why some call-to-action buttons get clicked on while others are ignored? It turns out that there’s a science to the art of button design. In this post, we’ll explore the psychology of clicks and what makes people click on your call-to-action buttons. We’ll also share statistics, research, and anecdotes to illustrate the concepts.

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