Category: Copywriting Articles

5 Articles Every Copywriter Should Read

As a marketer or communicator, ensuring your copy is compelling and distinctive is crucial. Although there’s an abundance of information online regarding good copywriting, you’re likely familiar with much of it as it has been extensively covered. Therefore, I have collated what I consider to be the top five copywriting articles on the internet in this piece.

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Schwarts’z 5 Levels of Awareness and How to Reach Them

Elon Musk made an announcement on Twitter last week stating that Twitter will begin compensating creators for ad revenues generated from ads that appear in the reply threads of their tweets. However, there is a catch. In order to qualify for this revenue-sharing program, creators must enroll in Twitter Blue Verified, which costs $8 per month

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Three Types of Value and How They Contribute to Conversion

Let’s take a deep dive into the concept of value. In the heuristic, we’re asking you to use your knowledge of marketing tactics to enhance the perceived value of your product or service in the eyes of your ideal future customer. It would, of course, be helpful to fully understand what value means in this context, so let’s start there.

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Friction: The Ad Conversion Killer That Nobody Talks About

This week we’re going to discuss a silent assassin – a conversion killer that almost nobody ever thinks about until it’s too late. AND – If you can become more aware of this “silent assassin” and find ways to eliminate it… you will easily double or triple your marketing effectiveness – OVERNIGHT.

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Do This With Your Remarketing Ads, ASAP

I’m going to break down for you one of the strategies for remarketing ads that have really helped us in the last 90 days produce some big wins for clients in multiple verticals and industries so you can apply it TODAY.

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