This week, Meta announced its Variance Reduction System (VRS), which it says will equitably distribute ads via census data and machine learning. The new tech was created in partnership with the US Department of Justice (DOJ), representing the first instance of direct court oversight for Meta’s ad targeting and delivery, according to a DOJ statement
In a recent Wall Street Journal op-ed, President Biden has called on legislators to work on bipartisan reforms to hold big tech companies accountable for their data privacy policies, their impact on teenagers, and for any anticompetitive practices.
In light of the uncertain economic conditions in the coming year, marketers and agency leaders may shift their focus on technology, following a year of fluctuations. The start of 2022 saw new technologies such as metaverse activations, NFTs, and cryptocurrencies being highly sought-after, however, their popularity began to decline due to setbacks like the failure of digital exchange FTX, investors losing interest in Meta’s virtual world plans, and an overall downturn in Silicon Valley caused by increasing federal interest rates and inflation
The time between Christmas and New Year’s Eve is reserved for turkey comas, annoying in-laws, and lengthy naps for most people. For digital advertisers, it’s also known as the week of destiny. Those in the know call it “Q5.”
The CPM metric, or cost per mille, is a great tool for advertisers to use in comparing ad platforms side by side. Defined as “cost per 1000 impressions,” it gives us a general sense of how expensive it is to garner prospect attention on any given platform.
TikTok has obtained a license from IMDb to allow its users to include information about movies and TV shows in their videos and provide links to these titles through an in-app interface. Initially, this feature will be available to viewers in the US and UK.
In the coming year, we expect to see more brands and industries allocate a larger portion of their digital advertising budget towards TikTok, which will stimulate further innovation on the platform and create more marketing opportunities within the digital advertising industry.
According to industry analyst’s estimates, both YouTube and TikTok captured an average of 46 minutes of attention from adult users in the United States each day in 2022. Netflix had the highest amount of daily engagement at 60 minutes. While TikTok’s daily engagement is expected to increase to 48 minutes by 2024, it is unlikely to surpass Netflix
Companies will need to decide whether and how to establish a universal browser-accessible system that allows users to block the sale or use of their data for targeted advertising.
These opt-out signals prevent consumers from having to visit each website they engage with in order to stop the sale and sharing of their data, and California and Colorado regulators require businesses to abide by them.
However, marketers have expressed doubts about the viability of that strategy.
According to an Oarex analysis, digital media revenues significantly decreased in the third quarter, causing concern for companies like Google and Meta. However, one type of digital media company saw an increase in revenues during this time period: advertising measurement companies.
This site is not a part of the Facebook™ website or Facebook™ Inc. Additionally, this site is NOT endorsed by Facebook™ in any way. FACEBOOK™ is a trademark of FACEBOOK™, Inc.
DISCLAIMER: The sales figures stated on this landing page are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter). The average person who buys “how to” information gets little to no results. We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action.
Copyright © 2022 The Hemon Group, LLC. All Rights Reserved.
The Hemon Group | 3401 W. Mallory Lane | Suite 410 | Franklin. TN 37067
